Huiyuan battery is a key boutique product under Tianneng Group.
Tianneng Group, founded in 1986, is located in Changxing, Zhejiang Province, the hinterland of the Yangtze River Delta, the "China Green Power Energy Center". Tianneng Group mainly focuses on the manufacturing of environmental protection power batteries for electric vehicles, and integrates the research, development, production and sales of new energy sources such as nickel-hydrogen batteries, lithium-ion batteries, wind energy, solar batteries and recycling of recycled lead resources. It is currently the leading green power energy manufacturer in China.
With strong strength, scientific management and obvious advantages in industry position, the Group was successfully listed on the main board of China Power Battery (008 19 HK) in June 2007. By the end of 20 12, the group has developed into a large-scale international group company with 20 wholly-owned domestic subsidiaries and 3 overseas companies. 20 1 1 annual sales revenue reaches15.2 billion, and the number of employees exceeds15,000. The group has five production bases, namely Changxing in Zhejiang, Shuyang in Jiangsu, Wuhu in Anhui, Jieshou in Anhui and Puyang in Henan, with total assets of nearly 6 billion yuan. The company's leading product, electric vehicle power battery, ranked first in the same industry in China for 15 years.
The Group is a key high-tech enterprise supported by the state, a key high-tech enterprise under the National Torch Program, an advanced collective in the national light industry, a leading enterprise in the industrial sector in Zhejiang Province, and a vice chairman of the National Battery Standardization Committee. The operation scale of the Group ranks among the top 500 manufacturing enterprises in China, the top 500 private enterprises in China, the top 0 battery enterprises in China, the top 0 enterprises in Zhejiang and the top 0 private enterprises in Zhejiang. It has national postdoctoral workstations, academician expert workstations, provincial enterprise technology centers and provincial high-tech research and development centers. It has successively developed 9 national key new products, nearly 400 national patents, more than 0/00 provincial new products and high-tech products, and undertaken 9 national torch plan and spark plan projects.
1986, Huiyuan brand was registered, marking the official appearance of Huiyuan brand.
In February 2009, Tianneng Group held a board meeting to officially launch the dual-brand strategy of electric vehicle batteries, and Huiyuan brand emerged again.
On April 5, 2009, the first batch of Huiyuan batteries was officially rolled off the assembly line.
In June 2009, 1 1, the 1 10,000-th Huiyuan battery officially went offline only eight months after it was listed.
February 20 10, less than one year after Huiyuan brand resumed investment promotion, the 200th outstanding agent of Huiyuan officially joined through national selection.
20 10 July, six months after the upgrade of the company's hardware advertisement VI, the first 4S image shop of Huiyuan brand was built.
20 12, 12 In June, Tianneng Group held a board meeting and asked the marketing management center to speed up the development of Huiyuan brand. In the same month, Huiyuan Brand Department was formally established.
On February 20 12, Huiyuan rare earth silica gel battery went on the market, and the battery with a warranty of 18 months was widely concerned by the industry and favored by consumers.
On July 8, 20 12, the first nano-modified battery went offline.
August 20 12, Huiyuan battery became the special product of China Antarctic expedition team.
20 12,10 June, Huiyuan's brand-new image was released, and Huiyuan was once again upgraded to become a global leader in fine batteries.
Diamond Diagram of Huiyuan Battery Brand Positioning
Huiyuan trademark is registered at 1986. In 2009, Huiyuan trademark was completely applied to battery products of electric vehicles. By 20 12, Huiyuan battery ranks the third in the industry with stable quality and professional after-sales service, and has a good momentum of continuous growth, which has been favored by sales elites and consumers in all walks of life in the industry.
The rapid growth of Huiyuan battery is proud of its differentiated brand positioning, unique chain operation model innovation, high-quality products and professional after-sales service. In 20 12, Huiyuan battery successively launched nano-modified batteries and nano-rare earth batteries, which greatly enriched the product line of Huiyuan brand, and the marketing practice activities such as "China South (North) Expedition Special Products" also raised great influence in the society.