Glory series was founded on 20 13 to compete with Xiaomi, who has done a good job in online marketing. Mainly engaged in Internet operation, competing with other Internet brands. The sales cost is low and the price is close to the people. Coupled with high cost performance, online platforms also have very good sales data. Huawei's products are mainly sold offline, mainly in physical stores, so what we basically see on the street are the doors of Huawei specialty stores. In recent years, glory has also begun to do offline sales, which also forms competition with Huawei.
Second, the difference in workmanship.
Huawei and HONOR have very different workmanship. For example, Huawei's flagship brands mate series and P series all use Leica lenses for their rear lenses, while Glory flagship machine is equipped with Sony sensors like ordinary mobile phones, which is enough to compare the differences between Glory and Huawei series. As far as glory is concerned, the main reason is that when the basic parameters are basically the same as those of Huawei's corresponding models, the accessories may deviate from Huawei's series in workmanship, thus giving consumers an illusion of glory and better performance.
Three. technological gap
Compared with Huawei's and Glory's technologies, Huawei's mobile phones adopt mature and advanced technologies, such as the flagship chip HiSilicon Kirin 980, which was first used in flagship machine mate20 and later used by Glory. For example, 40W super fast charging technology is also used in Huawei mobile phones for the first time. Of course, the glory series also has the first technology to be used, such as the TOF depth sensing lens on the glory V20 released last year, which Huawei did not have before.
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