This statement was corrected by Du Baichuan, deputy chief engineer of the State Administration of Radio, Film and Television: "Our industry standards have actually come out, but the national standards have not yet been determined, so it is difficult for manufacturers. If there is no conclusion at the end of this year, industry standards may be used to push digital TV first. "
Almost at 1998 and 1999, domestic mainstream color TV manufacturers have begun to accumulate technology in this field. "You can't just wait, wait, and wait for everyone to die." An industry insider commented on the constraints of standard lag on the digital TV industry. Because there is no uniform standard, local TV stations are fragmented. In the face of a fragmented market, manufacturers can only talk about it one by one and cannot give full play to their scale advantages.
At the beginning of July, the State Administration of Radio, Film and Television finally came up with the transition schedule of digital TV. According to this timetable, by 2005, including four municipalities directly under the central government, cities above the eastern region, capital cities in the central region and some prefecture-level cities, as well as capital cities in the western region, the digital transition of cable TV will be completed.
Obviously, the whole machine manufacturers can't wait, because digital TV may be their last competitive opportunity. Facing the new market, melee is inevitable. However, unlike the price war of that year, the start of digital TV will re-plan the industrial chain, and no one can give up the advantages of the previous period.
Of course, the broadcasting system may be more anxious than the whole machine manufacturer. In the whole process of promoting digital TV, radio and television should undoubtedly play a leading role. But first of all, it depends on whether radio and television are willing and how much money they can invest in the promotion of digital TV, because starting the digital TV industry can not be solved by receiving products from terminals.
Dong, a technical expert from the Ministry of Information Industry, told reporters that if a TV station that transmits analog signals is transformed into digital signals, the total cost may be around 8 million US dollars. To transform more than 0/000 TV stations in China, radio and television will face an astronomical figure. Obviously, radio and television alone cannot promote such a huge project as digital TV.
If China can complete the transformation of all analog TVs before 20 15, it will be a huge market of one trillion yuan, calculated at 5,000 yuan per digital TV. For home appliance enterprises that have entered the era of super-competition, such opportunities can certainly not be missed.
For China's digital TV industry, we certainly don't want foreign industrial giants to be the real winners behind the scenes. However, in a short time, this is still an unavoidable problem in the digital TV industry in China. For example, at the most basic standard level, no matter what kind of digital TV standard is adopted, patent royalties may be an unavoidable threshold, benefiting foreign industrial giants.
Some technical experts explained that it is very important to formulate China's own standards. "Your own standard is equal to the card. How can you play with others without cards? Even the price can't be killed. "
The voice from the market level shows that analog TV and digital TV will exist in the market for a long time, and the digital TV market is still a topic to be tested by time when consumers still have another choice. As for how many enterprises can persist in the spring of digital TV, it is also full of unknowns.