Beauty and skin care is no longer a woman's patent. Only by mastering the correct skin care methods can we be more attractive. The moisturizing effect of water emulsion is very obvious. The mask is actually used to replenish the moisture on our faces. Most skin care products aim to make your skin cleaner and smoother. Teaching you beauty and skin care is no longer a woman's patent.
Beauty and skin care are no longer women's patents 1 facial cleanser, toner, lotion, lip balm, eye cream ... Once upon a time, these cosmetics, which were considered "for girls only", were increasingly accepted by men. When they entered the major cosmetics stores, the number of skin care products marked "Men" increased. Not only that, the reporter found that the sales of men's cosmetics are very good, and they often sell out of stock.
Recently, in front of a brand cosmetics counter in Ginza Mall, the reporter met Xiao Li who came to buy facial cleanser. The reporter noticed that in the men's cosmetics area, Xiao Li effortlessly chose a facial cleanser and an emulsion, which looked familiar. "This men's facial cleanser is very easy to use. I have used several bottles. " He said.
"Our brand of men's skin care products has been on the market for several years, which is very popular with men and has been selling well." The counter lady told the reporter that the buyers of men's skin care products are mostly women, "for boyfriends or husbands"; There are more and more male customers coming to buy now. "Most of them are post-80 s and look very young."
In front of the counter of another famous cosmetics brand, an advertisement for men's skin care products attracted the attention of reporters. However, when the reporter asked about the price of this brand of men's lip balm, the counter lady regretted that it had just been sold out and was temporarily out of stock. "Because winter is dry, many men also like hydrating, and the sales of toner and lip balm are very good." The counter lady told the reporter that the main function of this men's lip balm is to remove lip lines and moisturize. Although the price is not low, one will have to go to 260 yuan, but "you can still sell seven or eight pieces a day."
As the saying goes, "everyone loves beauty". The reporter found that with the change of people's consumption concept, the use of cosmetics and skin care products is no longer a patent for women. During the interview, many post-80s men said that they could accept the use of men's skin care products, such as shaving foam, aftershave moisturizing cream, facial cleanser, lotion and lip balm. More than half of the dozen young men randomly consulted by reporters have used skin care products.
"Men's skin care products have grown rapidly in recent years and are a new source of profit for many brands of cosmetics." According to industry sources. The reporter learned that the global sales of men's series products of L 'Oré al Paris, biotherm and other well-known brands have been rising in recent years, accounting for 25%-30% of the total sales of brands respectively. "In addition to the change of concept, the growth of sales volume is also related to the high concentration of brands." The industry believes that. The reporter learned that unlike thousands of brands of women's products, there are only a few brands of men's skin care products currently on the market: Nivea, Mentholatum, Biosoft, Lancome, biotherm, L 'Oreal and so on. "Do not exceed 10."
Beauty and skin care is no longer a female patent 2 about men's own skin care methods.
Tips for men's skin care steps
Cleanliness advocates "high freshness"
Modern men's lives are busy and full of vitality, and they need to maintain vigorous energy anytime and anywhere. However, sweat and greasy are like men's "tail worms", and they never seem to get rid of them. Therefore, cleanliness is the' top priority' of men's skin care, and the feeling of' high definition and novelty' can restore the chic characteristics of men! With men's special cleansing products, as long as you brush your teeth twice a day for 3 minutes each time, you can make your skin thoroughly penetrate into those soft and slippery foams to remove dirt, sweat and excess oil, and feel "refreshing". Skin care after shaving is an important step for men's skin care.
I want the "most comfortable" cleaning.
The second step after cleaning is to clean the cortex. Men seldom use toner. In fact, it is as necessary as aftershave. Firming lotion helps to further remove residual oil from epidermis, astringe pores and maintain weak acidic PH value of skin. Some firming lotions containing moisturizing factors can further soften the skin, feel more comfortable after cleansing and shaving, and effectively prevent "endogenous whiskers" or allergies caused by shaving.
Moisturize and pursue "zero burden"
Men are always afraid of the burden on their faces in skin care and hate the feeling that their faces are "burned" by skin care products. Therefore, the pursuit of "zero burden" is one of the standards for men's good products. Refreshing lotion, which is not greasy, will make the face feel refreshed and penetrate quickly, forming a protective film, effectively locking the moisture in the skin and moisturizing the skin for a long time.
Protecting men's skin is different.
There are significant differences between male and female skin in anatomical structure and physiological function, so their methods of protecting skin are also different.
Men have thicker skin and women have softer skin. Thick skin is firm and soft skin is delicate, so women's skin is more fragile than men's skin. Male skin oil secretion is more, while female skin oil secretion is less. Oily skin is easy to accumulate dirt, especially fat-soluble organic matter and various microorganisms, which can induce inflammation and infection. Men have a lot of hair and large pores, and bacteria, fungi and viruses can March in and cause infection. Women have less hair and small pores, and the chances of infection are correspondingly less. The melanin content of male skin, especially exposed parts such as face, is generally higher than that of female, so the incidence of solar dermatitis and solar rash in male is lower than that in female. Because melanin has photoprotective function, and the content of melanin in women is less than that in men, women's skin needs photoprotection more than that in men.
Male neutral skin
Most men have more sebaceous glands and sweat glands than girls, especially men who do a lot of daily exercise. They secrete twice as much sebum and sweat as girls, which is easy to cause skin problems that block pores. Therefore, the basic cleaning and moisturizing of the face is the most important and simplest skin care topic for men!
Neutral skin is ruddy and smooth, neither coarse nor fine, with moderate sebum secretion, smooth excretion of sweat glands and sebaceous glands, and certain tolerance to external stimuli such as wind, rain and sun, with a PH value of 5-5.6, which is the most ideal skin. However, neutral skin still needs careful care to keep in good condition.
The maintenance of neutral skin should pay attention to the proper selection of skin care products with the changes of climate and environment. Usually choose emulsion skin cream in summer to ensure the skin is fresh and smooth, and choose oily ointment in autumn and winter to prevent dry and rough skin. People with neutral skin will become dry skin after middle age if they are not properly cared for. Pay attention to nursing dry skin at this time.