Analysis of market trends of clothing pyrography
On-site printing is a big piece of cake in the photography industry and clothing market, with huge market potential. An ordinary cup will not arouse the desire to buy if the customer's image is printed on the spot. Not only has it become a hot commodity, but the price has also skyrocketed. "Consumers pick up a piece of clothing and if they can't put it down because of the pattern on the clothing, they will immediately pay for it." Nowadays, many young people are obsessed with cartoons, idols and self-esteem. If different cartoon images and favorite patterns are printed, more customers will like it. Naturally, your business will be booming! At present, New Visual Personality Impression Cool Bar is committed to the research of printing technology and handicraft production of cups and clothing. In Beijing, we will use the strategic approach of franchise operation to specialize in clothing and apparel stores, shopping malls, tourist attractions, schools, and photo studios. Waiting to promote this new type of personalized impression technology. Across the country, we will provide franchisees with a minimum investment amount for promotion, making it popular, and investors can recover their investment within 2-5 months and still make money. In Taiwan, customers can provide patterns and print all kinds of accessories on-site. In mainland China, New Vision Printing can also do this (mainly cups and clothes, of course). On-site printing is very popular. The annual clothing printing sales in Taiwan alone They are all around 800,000 pieces, not to mention other jewelry impressions. Therefore, the slogan of Beijing Heartthrob DIY Digital Imaging is: "You can see it, you can think it, you can do it; you can write it, you can draw it, you can print it." Now you only need to search on Baidu: "Charming digital images" to find a lot of topics about the heat transfer market
How much do you know about personalized impressions?
1． What are the "elements" of a personalized impression in the clothing heat transfer market?
The "elements" of a personalized impression in the clothing heat transfer market are what you like, and you should have your own patterns. In foreign countries, you have a special personality. In a custom clothing store, whether it's your own photos or whatever pattern you like, we can immediately design and produce it for you. Everything is your own idea, and this is what makes it personalized. It is also a "gold medal" for merchants who join the New Visual Personality Impression Cool Bar to make money
2. Why can’t we wear our own clothes?
But what kind of clothes can we buy? In night markets and street stalls, cheap clothing is of rough workmanship and even rougher printing, and is truly an "old man's shirt". Those famous brand or popular casual clothing are of good quality, but apart from business logos and popular patterns, it is difficult to have any of them. You can only choose the pattern that belongs to you.
The color of the clothing is the same. After putting it on, the same pattern is everywhere in the street, just like in military training.
Shop opening options
1. You can choose a shopping mall, which has a large and dense flow of people, and print their favorite pictures on the clothing;
2. Counters can be set up in schools, wedding photo studios, color expansion shops, photo studios, shopping malls, supermarkets, clothing cities, etc., or they can be responsible for receiving the items, operating them cooperatively, and sharing the profits;
3. Choose tourist attractions and print the scenery and photos that tourists like on clothing, cups, and accessories as souvenirs;
4. You can choose to open a personalized clothing customization store: according to customer needs, star composites, cartoons, ethnic groups, animals, photos, etc. can be printed;
5. You can open a home decoration pyrography shop: You can print your own photos or photos of relatives and friends, your favorite patterns, and your own personality on cups or jewelry. You can also reveal your daily interests, habits, joys, sorrows, and hobbies. Express your personality, show yourself, print what you want to say and your hobbies on it and give it to the other person as a gift.
Investment preparation: "New Vision" stores can be located in business districts, near schools, or adjacent to business districts, or in residential areas. The rental area is about 5-20 square meters, which can be used to finance operations. 3,000 yuan (including simple interior decoration), but it must be neat and tidy, and it must reflect fashion, personality, trendiness, and folk customs. You can open your business with open shelves, two tables, a few bamboo and rattan chairs, and a set of printing equipment. A company or a small store requires a certain amount of start-up funds and working capital. The income of a small store is relatively small, and the risks are also small. You can gradually explore experience and rules in the process of opening a small store to prepare for future development. Although the small shop was not very profitable, the business was successful and over time, funds gradually accumulated.
If you don't have enough funds to even open a small store, it is recommended that you choose 1-2 reliable partners to operate together to solve the financial problem. New Vision can be regarded as a new star industry with low investment and no risk.
Benefit analysis: According to the latest data from the Ministry of Information Industry, 500 couples get married every year in a county in my country, and about 7,000 babies are born. The elderly are over 60 or 80 years old, and the children are 100 days old and 1 or 2 years old. Birthday photos, photos of friends and classmates, wedding photos, baby photos, photos of old friends, and photos of old friends are included in the budget. This does not include gifts such as birthdays, Christmas, Valentine's Day, May Day, Mid-Autumn Festival, New Year's Day, Spring Festival, etc. The number of gift consumers. It can be seen that the market prospects are very promising and the income is quite generous. The cost of making a personalized cup is 30 yuan (the cost is only about 2 yuan); the cost of printing a T-shirt or clothing pattern is only about 1 yuan, which can create annual profits of more than one million yuan. The production of personalized cups can be cooperated with a photo studio For example, make a sample cup for local photo shop owners for free and place it in the most conspicuous position of the photo studio. You give the boss a certain commission and let the photo shop owner promote the business for you. Not only does it win business for you, , and also increases your income; in addition, the school is also a big piece of cake! Don't miss the opportunity for students to graduate every year. You can make a free sample cup for teachers or some classmates in the graduating class, ask them to promote you, and then give them a certain amount of benefits. The prospect of lifelong benefits from learning personalized cup making technology is promising! Because we guarantee that we will only transfer one company in each county or city. This technology is exclusively patented and there is no similarity.
A new way to get rich with small investments: Market research on personalized printing digital workshops
Personalized digital printing has great prospects:
Personalized digital printing is the earliest Appears in shopping malls and operates in the form of taking photos, changing hairstyles, and printing photos. Nowadays, with the development of technology, the expression forms of photos have become diversified, and they are no longer limited to photo paper. The popular "photo stickers", "T-shirt heat transfer", "transfer mugs", "mobile phone beauty", etc. are all new forms of personalized digital printing. We can often see such stores crowded with young people with all kinds of fashions, and they have become an indispensable fashion consumption item for young people.
This is caused by the diversification of consumer demand after society's material abundance. It is undeniable that personalized products have great appeal to consumers. Consumers are often willing to pay several times the price for a personalized product of their own. It is not difficult to explain why smart manufacturers and businesses are willing to develop personalized markets.
Shop owners who have run this type of business generally have this experience: money is easy to make. Why do you say that? First of all, the single amount involved in these personalized digital printing projects is relatively small, basically more than a dozen to dozens of yuan, and they are well concealed. They are easily accepted by both men, women, and children, and consumers generally do not bargain; Secondly, young people like to show off. With young people as the main consumers, it is easy to form a mentality of following the trend and clinging to others. The word-of-mouth communication effect is obvious. Once a customer has purchased a customer, he or she will bring a group of friends to come back as repeat customers. The customer base moves quickly. Third, the start-up capital for investing in such projects is not high. For example, the newly launched "Universal Sui Xin Seal" project by Beijing New Vision Impression Workshop has an entry-level investment of only 4,000 to 5,000 yuan. There is basically no pressure to start a business. If you change your career, there is no such thing as making money.
The profit margin is huge
Don’t underestimate the consumption amount of only a few dozen yuan, the gross profit here is very high. According to industry insiders, the cost of printing materials is generally only a few yuan or even a few cents (depending on the format), and the gross profit margin exceeds 70%. We have made statistics and found that if a store has 20 customers a day and one customer spends an average of 20 yuan, the store's daily gross profit is close to 300 yuan. And during the peak consumption period of holidays, it is not a miracle for a store to make a profit of one or two thousand a day. It can be said to be an industry with small capital but big profits.
Beijing Heartthrob Specialty Digital Imaging Company has experienced a lot of benefits since it opened its first digital printing store in Beijing in 2001. This year, it added the "Universal Imprinting" project, enriching the Business projects for personalized impressions. Even during lunch time, the reporter saw several students waiting to pick up items in his store. The reporter quietly counted the consumption amount of these students. Haha, it was already more than 300 yuan.
Investment analysis: Choosing a good production process is the key
Currently, personalized digital printing covers a wide range of areas. Common ones include "photo stickers", "T-shirt heat transfer", "transfer mugs", "mobile phone beauty" and so on. When investing in this industry, it is very important to try to choose the latest technology and technology and be able to do as many projects as possible. According to Mr. Zheng of the Heartthrob Specialty Digital Imaging Company, the current personalized digital printing technology can already be printed as desired. The "Universal Printing" technology he uses can print personalized images on a variety of materials (such as ceramics, metals, wood, cloth, glass, plastics, etc.). In the past, there were many limitations when using a cup/tray machine to transfer cups and plates. For example, the cups/trays needed to be specified by the manufacturer, and the ones brought by the user would not work. However, the universal Xpress Printing process does not have this limitation, and the printing effect is also limited. It's much better and can achieve the effect of real photos. Moreover, the "universal printing" allowed him to add many business projects at once, such as mobile phone beauty, digital crystal, T-shirt heat transfer, photo CD, wallet card, wooden box transfer, personalized playing cards, Zippo transfer, etc. , thereby surpassing other competitors in terms of competition. "Diversified Suiji printing is a trend in the future. It is already very popular in Japan and South Korea. As long as you follow the fashion trends in developed areas, you will definitely not go wrong," Mr. Zheng said with confidence.
Business model
Many people think that this industry requires opening stores in person, but this is not necessarily the case. The reporter learned from the provider of the "Universal Imprint" product that due to the application of new technologies, personalized digital printing has already penetrated into other fields. For example, the latest "universal printing" technology can also produce digital image signs, PVC cards, commercial advertising accessories, gift and souvenir printing, etc. In this sense, investors who are strapped for funds may not necessarily open stores and adopt direct-target products. It is also a good business model for some enterprises, institutions, shopping malls or photo studios to undertake personalized small-batch printing business.
If you choose store management, you can open an independent store along the street or a store-in-store model that cooperates with stores with large customer traffic. Because the equipment used by Universal Xinxin is a desktop type equipment, even three to five square meters of space can be used to completely display equipment, samples and engage in business activities, which is very flexible.
How to avoid risks
The most taboo thing when doing personalized digital printing is that the product is outdated in form. Therefore, operators should pay attention to the development patterns of related industries. Such as accessories and gifts. Choosing new process technology certainly avoids being "stuck" by manufacturers' designated products, but operators must also spend time looking for novel transfer items to attract new and old customers. Smart operators can use the same technology to create different styles of personalized products.
In addition, operators should give full play to the advantages of new technologies and try their best to undertake businesses related to small batches of printed products, such as signs for factory office buildings, business signs for shopping malls, take-out advertisements, and gifts for school agencies. Printing, wine licenses for restaurants and hotels, employee cards, VIP cards for company stores, etc. In this way, the cost of investment can be recovered quickly, thus reducing risks.
Investment Reference Investment Cost
Depending on the different business models, investment costs are relatively flexible. If you are purely engaged in back-end order-taking business, you only need to invest a few thousand yuan. When it comes to stores, the investment may rise to 10,000-30,000 yuan.
Investment return period
Under normal circumstances, the cost can be recovered in 3-6 months. If the investor has a rich social network and can undertake small batches of printed product orders, the return will be The cycle can also be shortened.