Gaoyi occupies about 8% of the world market share and is the largest leading manufacturer of bathroom facilities in Europe and even the world.
Basic introduction Chinese name: Gao Yi mbth:Friedrich Grohe AG & amp； Co KG was established in 1936. Uses: Improve density and quality. Country: German industry: brand introduction of bathroom, water heater and air conditioner products, brand culture, development process, products and brands, world master of faucet, top brand of home improvement. Friedrich Gaucher AG; Co. KG) Group is a world-famous supplier of sanitary products and systems, and also a global exporter. Adhering to the founder's spirit of emphasizing precision and high quality, our business covers Europe, Asia and other regions, and our reputation is all over the world. Friedrich Gaucher AG; Co. KG) group was established in 1936, and now it has representative offices in 140 countries around the world, as well as 12 production plants and 17 business subsidiaries. This means that the company has achieved impressive results. With the company entering a new global environment, the total turnover of Gaoyi in 1999 increased to1500 million DM, and the export volume accounted for 64.3% of the group's sales. Won the Red Dot Award for three consecutive years, becoming the first company in the world to win the Red Dot Award for the best design team. In the side test of silky technology, it is twice as high as the second one, and Tektronix with constant temperature faucet is twice as fast as the second one. 20 1 1, IF industrial award, German brand Gaoyi ranked 20th, definitely the highest in the bathroom industry. In 2008, sales of Gaoyi exceeded one billion euros. It is the only leading brand whose single brand sales exceed one billion euros, and Gaoyi is the first brand among the leading sanitary ware manufacturers in Germany to realize global sales and international production network. Gaoyi Gaoyi has developed in the Asia-Pacific market for more than 20 years and has a strong and significant influence. In order to further strengthen its contribution, Gaoyi set up a regional office in Singapore on 1994 and a branch office in Hong Kong on 1997. The Shanghai office, Beijing office and Guangzhou office were put into use on 1998, 2000 and 200 1 respectively. Friedrich Gaucher AG; As an important distribution department of Co. KG Group, Gaoyi Pacific serves the whole market with a wider distribution network. Nowadays, Gaoyi products are favored by many well-known hotels, adding infinite brilliance to them. These hotels include Shangri-La Hotel, Hyatt Hotel and Sheraton Hotel. Gao Yi's outstanding performance has been recognized all over the world, and he has won proud world-class awards such as 1996 German Marketing Award. This award was first awarded to manufacturers of bathroom, water heater and air conditioner products. Other winners in this category are Mercedes-Benz, BMW and Henkel. In addition, Gaoyi also won the international quality certification ISO900 1 for its excellent bathroom installation, shower and accessories manufacturing and design, and became one of the first outstanding people in the industry to obtain the above recognition. Specifically, Gaoyi wins with its excellent quality, excellent technology and extensive research and development. It successfully combines excellent technology and perfect design, and exudes elegant style and infinite charm in bathrooms all over the world. Today, Gaoyi Product Design Center, located in hummel, Germany, which was built in 1997, is still the pioneer and leader of the same type in sanitary ware industry, water heater and air conditioning products industry. In addition to providing leading design for all high-quality high-tech products, this center also provides an exhibition hall for industry elites including product design, architecture and visual arts. Internationalization of brand culture is a key word in Goyle's development track. Simon, director of Gaoyi, proudly said, "Even American companies have 90% of their business in China. However, freshman year is the opposite. 70% of the business volume is abroad, and it is definitely not possible to focus only on the domestic market, especially German enterprises. This is also the reason why other German companies with a longer history than Gaoyi have not made great achievements. " Gaoyi in the kitchen, of course, quality and brand awareness are also the key to Gaoyi's success. China reported on the website: "Gaoyi's design has both elegant and avant-garde charm, taking into account the emerging oriental Zen style and global fever minimalism. There are ways to release water, such as skydiving shooting, spraying * *, slow flow of champagne foam, etc ... Even the detergent reserved by abrasive can not fade or leave traces with the faucet after being washed for 60,000 times. " On July 3rd, 2002, at the 6th China International Factory Building Sanitary Facilities Exhibition, Gaoyi attracted people's attention because of its uniqueness, such as the portable toilet, the manual-free shower nozzle for the disabled, the 23K gold faucet for the court, etc. In recent years, Gaoyi's annual sales have doubled, reaching the scale of nearly 900 million euros, and it is the dominant player in this industry in Germany and Europe. The company has about 6000 employees. The property value of Gloria's family, the owner of Gaoyi, reached 800 million euros at the beginning of 20 10. Product advantage 1. Leading technology, the most durable quality and environmental protection. 2. It is the leader of leading technology with many patents, such as ceramic valve core, thermostatic valve core and Frehander rocker shower. 3. Low-pressure casting and low-pressure forging, made of 60% copper, 38% zinc and 2% other trace elements, with smooth surface and high density, eliminating sand holes and pores, is the leader in leading production technology; Gaoyi bathroom products. Patented carbonization technology valve core, the gap between two pieces of ceramics is only 0.6 micron, and the contact surface reaches diamond-grade hardness, which can resist impurities in water, avoid scratches, ensure water leakage, and feel smooth after ten years of use; 5. The humanistic care for users is unparalleled. 100% removes toxic element lead, and the current limiter can save up to 50% water. Silent design exceeds the most stringent anti-noise standards of German buildings, and it is a leader in leading environmental protection technology. Take the lead in obtaining German ISO900 1 and ISO 1400 1 double certification. 6. Independent design and research, 99.9% self-production, 100% imported from Germany, 100 more processes than other manufacturers, ensuring the first function, durability and high cost performance. Development course Gaoyi Group occupies about 8% of the world market share and is the largest leading manufacturer of bathroom facilities in Europe and even the world. As a world-class bathroom faucet and system brand, Gaoyi has set a standard in quality, function and design. Headquartered in hummel, Germany, the company currently has 5,200 employees worldwide, including 3,200 German employees. In 2005, the company's sales of kitchen and bathroom faucets, shower heads, commercial automatic bathroom faucets, bathroom installation systems and flushing systems reached 865 million euros. Gaoyi * * * has six manufacturing plants, three of which are located outside Germany, namely Portugal, Thailand and Canada. 80% of the company's sales revenue comes from other regions outside Germany. Senior one (Grohe—— in German-transliteration should be "Gloria") has not been in China for a long time. The company set up an office in Hong Kong only on 1997, and set up offices in Shanghai and Beijing in 1998 and 2000 respectively. However, due to the great improvement of people's living standards in China this year and their super-world awareness of brand pursuit, Mercedes-Benz and BMW in this faucet world are growing in China market at an annual rate of 50%. The Gloria family is divided into two branches. 190 1 year, Hans gloria established today's Hans gloria company in the black forest area of southern Germany, mainly producing various metal stamping parts, such as pots and roof metal parts. At the beginning of 1999, this company was transformed into a family joint-stock company. Although it is actually a big company, it is nicknamed "the poor relative of the Gloria family in the Black Forest". One "poverty" of senior one bathroom comes from the comparison with another. 1936, Gloria, the richest man in Flier, bought Bockenhoff and Pashdag, which were founded in191. 1938, the company received the first batch of export orders for faucet and nozzle products. But it was not until after the war, 1948, that the company changed its name to Flier Richkelle faucet factory. In the 1950s and 1960s, the company kept going international. 196 1 year, the first foreign subsidiaries was established in France; 1965 set up a subsidiary in Austria; 1967, set up a subsidiary in Italy. 1968, the boss Flier Ritchie sold 5 1% of the company's shares to the American company ITT. 1973, the Dutch subsidiary was established; 1978, establishing a subsidiary in the United States; 1978 set up subsidiaries in London and Spain respectively; 1979, set up a subsidiary in Belgium. 1983, the founder of the company, Flier Rich Gloria, died. A year later, his children bought back the shares that 16 years ago sold to American companies. In the same year, a subsidiary was established in Canada. Under the leadership of the second generation, the company is still firmly on the road of internationalization and continues to expand. 199 1 is another crucial year for the company. The company set up a subsidiary in Japan and acquired a leading factory in Iserlong, Germany. In the same year, the limited company was restructured into a joint stock limited company and listed. In the future, the pace of the company became faster: 1993 bought a Danish company; 1994 set up subsidiaries in Singapore and Canada; 1995 set up a subsidiary in Poland; 1996 set up subsidiaries in Thailand and Portugal; 1997, in addition to establishing a branch in Hong Kong, it also established a subsidiary in Moscow. In 2000, Gloria AG was renamed as Flieder Rich Gloria AG and Partners Co., Ltd. and withdrew from the securities market. Its products, sanitary ware industry, water heater and air conditioning products industry, are well-known in the industry for their perfect combination of innovative technology, intelligent design and excellent quality. Gaoyi's innovative and revolutionary products successfully integrate quality, design and technology. The independent test and neutral test mechanism of high-tech products prove the comfortable operation performance and lasting quality of high-tech products. Water is a precious tool. We take a responsible attitude towards the earth's environment and are proud of it.