1. Dong Peng special drinks
Dong Peng's special drink is a functional drink under the Dong Peng Beverage Group. As one of the pioneers of functional drinks, Dong Peng Special Drink has developed into a national brand familiar to consumers after years of efforts. The brand concepts of "Drink Dong Peng's special drink when you are tired and sleepy" and "Wake up when you are young" are deeply rooted in the hearts of the people. In 20 19, the annual shipment of Dong Peng's special drinks exceeded 2.4 billion tons, reaching 840,000 tons, which was already three-quarters of that of Red Bull. At present, Dong Peng's special drink ranks second in the market share of functional drinks in China. Dong Peng's special drink has won the favor of consumers with its remarkable anti-fatigue effect, unique bottled packaging and young brand marketing.
Dong Peng Special Beverage-Functional Beverage
2. Red Bull
In 1970s, the factory of Xu Shubiao, the founder of Red Bull Beverage, developed a "nourishing beverage" containing water, sugar, caffeine, mucocellulose alcohol and vitamin B, and named it "Red Bull". "Red Bull" was very popular after it was put on the market and became the "king of drinks" in Thailand. 199565438+In February, "Red Bull" began to enter the China market and came to China from Thailand to set up Red Bull Energy Beverage Co., Ltd. to vigorously explore the China market. For a time, the Red Bull brand was deeply loved by consumers and well known by the relevant public. In recent years, Thailand Red Bull and China Red Bull have been caught in a trademark dispute, which has also become an opportunity for major brands to seize functional drinks.
Red Bull
3. Le Hu
As a rising star in recent years, "Le Hu" is behind Red Bull and Dong Pengte. Le Hu is a functional beverage under Dali Group, and its brand name is simple and memorable, loud and powerful. Functional drinks and sports events have natural genes. In addition to Red Bull's attention to extreme sports, Dong Pengte continued to pay attention to football matches and sponsored ICC and Portugal's national team in the World Cup. Le Hu also combines sports events such as CBA with sports marketing.
Le tiger
At present, functional drinks are loved by more and more consumers in China, and China has gradually become a big consumer of functional drinks, with huge development space. In addition to Red Bull, Dong Peng Special Drink and Le Hu Top Three, functional drinks also attract more and more brands to enter the track of functional drinks industry, such as Tailong and Kelly, and the competition in the industry is becoming increasingly fierce.