Guojiao 1573 is the iconic product of the Luzhou Laojiao series of wines. It is derived from the "National Treasure Cellars" built during the Wanli Period of the Ming Dynasty (i.e. 1573 AD). It adopts the distilled wine brewing process and the wine quality is excellent. The color is transparent, the aroma is elegant, sweet and refreshing, soft and harmonious, with a long tail and a typical style. The packaging base is decorated with golden five-star rhododendrons, showing the shape of a traditional jade seal. The outer box is paved with a large area of ??red national flag. The wine bottle is made of Guojiao 1573 German crystal glass. The bottle and outer box have five stars symbolizing the land area. 960 pieces, "1573" is stamped with pure gold. In 2001, it was designated as the wine for the state banquet by Diaoyutai State Guesthouse. In 2002, it obtained the national origin standard quality certification.
On July 9, 2018, Lin Feng, general manager of Luzhou Laojiao Co., Ltd., announced that Guojiao 1573 would be discontinued nationwide. Basic introduction Chinese name: Guojiao 1573 Belongs to: Luzhou Laojiao Type: Image Product Era: Ming Dynasty Basic information, evolution and development, birth, "Guojiao", "1573", production technology, wine production ceremony, grand ceremony, anti-counterfeiting identification, Basic information: Luzhou Laojiao's online series of wine image products embodies the culmination of Chinese wine culture. The connoisseurship standard of Chinese liquor is a living cultural relic witness to the development of distilled liquor brewing technology in the world. After years of baptism, it becomes more plump and mellow, carrying the long history of China. History and development: 1999 bottles of 1999ml Guojiao 1573 were specially brewed on September 9, 1999. Numbers 0003 and 0002 were privately collected by Macau Chief Executive Ho Hau Wah and Hong Kong Chief Executive *** respectively. Number 0001 will be designated as a gift to Taiwan when it returns to the mainland. The later first chief executive. In November 1996, the State Council designated Luzhou Laojiao's exquisite cellars with a cellar age of more than 400 years as a national key cultural relics protection unit for protection. This cellar complex was first built during the Wanli period of the Ming Dynasty and has been continuously used to this day. It has become a living cultural relic witness to the signing standard of Chinese liquor culture and the development of (solid-state) distilled wine brewing technology, so it is called the "National Cellar". On July 9, 2018, Lin Feng, general manager of Luzhou Laojiao Co., Ltd., announced that Guojiao 1573 would be discontinued nationwide. The birth of “Guojiao” In 1996, relevant departments ordered the Luzhou Ming Dynasty wine cellar owned by Luzhou Laojiao Co., Ltd. to be protected as a national key cultural relic. This is the only honor in the country's brewing industry so far. "Guojiao" also got its name from this. "1573" 1573 in the Gregorian calendar, the first year of Wanli in the Ming Dynasty. In that year, Zhu Yijun (Shenzong), the 13th emperor of the Ming Dynasty, ascended the throne and changed his reign. According to chronicles, Luzhou Laojiao also began to form a large-scale wine cellar group. For 438 years (1573-2011 AD), these cellars have been fermenting year after year. This is of great significance and use value in the brewing process - after China invented the (solid-state) distilled wine process, distillation The foundation of the taste quality of wine mainly relies on fermentation cellars. This is also the most obvious difference in the brewing process between Chinese distilled wine and Wisky (whiskey) and Brandy (the other two major distilled wines in the world). The latter relies on storage (oak barrel) aging, and the aging and aroma of Chinese distilled wine are mainly completed during the fermentation process in the cellar. This wine has also appeared on CCTV many times, such as CCTV advertisements and the 2010 Spring Festival Gala. In Zhao Benshan's sketch "Donation", the wine Sun Lirong gave to Zhao Benshan was Guojiao 1573. Production process For Chinese (solid) distilled wine, the age of the fermentation cellar (commonly known as "cellar age") plays a decisive role in the maturity and aroma level of the wine. The longer the wine cellar is used, the better the microbial environment it creates, and this microbial environment is the basis of biochemical reactions for brewing and fermenting high-quality wine. This special microbial environment specially formed for winemaking requires long-term and continuous cultivation, coupled with special geology, soil, climate conditions, etc., in order to form a real "old cellar". Compared with Luzhou Laojiao 1573 National Treasure Cellars, the most difficult thing is to maintain and extend the age of the cellar (i.e. cellar age). Generally speaking, in the period of peaceful development, when all industries are prosperous, life is prosperous, and the demand for wine increases, there will be A large number of new breweries. If there are factors such as natural disasters, workshop closures, and workers calling for a break, it is easy to cause the cellar to be idle or damaged. The idleness of the wine cellar will directly lead to the low quality of the base wine produced.
Therefore, the long-term continuous use of the cellar depends not only on manpower, but also on the weather. So Luzhou Laojiao Co., Ltd. named this premium-grade liquor product carefully brewed by Guojiao: "Guojiao 1573". Wine Production Ceremony On September 9, 1999, the "Wine Production Ceremony" was held grandly at the Second Famous Wine Culture Festival of Sichuan Province. More than 800 guests and news media from all over the country attended and witnessed the creation of the rich aroma of traditional wine making. Under the cultural color, the whole process of brewing jade liquor and nectar from 1573 National Treasure Cellars - Guojiao 1573 Liquor. This time, the wine was packaged into 1999 bottles, each bottle was 1999 ml, and each bottle was numbered. It was not for sale, but for collection, viewing and tasting. People from all walks of life were full of praise and left a beautiful and profound impression. Auction Ceremony On September 10, 1999, at my country's first liquor auction, four bottles of Guojiao 1573, numbered 0009, 0099, 0999, and 1999, were publicly auctioned. Each of the four bottles of fine wine won its owner, among which Guojiao 1573, numbered 1999 The wine was sold for 180,000 yuan, setting a sky-high price for liquor auctions in China and even the world. It was recorded in the "Guinness Book of World Records" as "the most expensive wine". Luzhou Laojiao Company awarded 400,000 yuan from the auction of four bottles of wine to 10 scientists who have made outstanding contributions in Sichuan Province, which has been widely praised by all walks of life. Wine Donation Ceremony: On September 17, 1999, President Mr. Yuan Xiuping personally presented two bottles of Guojiao 1573 wine, numbered 0003 and 0002, to Mr. *** and Mr. Ho Hau Wah, the first chief executive of Hong Kong and Macau respectively; 2000 In May, Guojiao 1573 wine numbered 1972 was presented to the Japanese *** to commemorate the 28th anniversary of the establishment of diplomatic relations between China and Japan. At the same time, Guojiao 1573 wine numbered 0001 will be temporarily stored in the Luzhou Laojiao Wine History Museum, hoping to present it to the people of Taiwan when the five-star red flag flies high in Taiwan, the treasure island of the motherland. This series of actions reflects that the national industrial group Luzhou Laojiao breathes with the prosperity and destiny of the Republic of China, serves the society, serves the motherland, longs for the reunification of the motherland, and looks forward to national rejuvenation as a long-term goal for all Guojiao people. Keep your wish. Wine Tasting Ceremony: Guojiao 1573 The cultural beauty, historical beauty, and resource beauty of wine have been well-known around the world, but its quality and beauty must be judged by more than 20 authoritative experts. More than 20 of China's most famous wine experts gathered in Luzhou After a very strict inspection and careful tasting of Guojiao 1573 wine, he gave a high evaluation in a 24-character sentence: "Colorless and transparent, elegant cellar aroma, sweet and refreshing, soft and harmonious, clean tail" "Long fragrance, typical style" depicts the elegant and precious inner quality, which greatly enriches the brand connotation of Guojiao 1573 Liquor. Grand Ceremony On March 23, 2008, the wine city of Luzhou ushered in the largest ceremony in the history of Chinese liquor - Luzhou Laojiao 2008 Guojiao 1573 Liquor Sealing Ceremony. With the help of an open and fair sealing ceremony for the nine jars of original craft wine, the exquisite brewing process of China's top strong-flavor liquor is truly reproduced. Starting from standards such as raw grains, cellars, techniques and caves, we conduct comprehensive and scientific data sorting and consideration to transform the profound connotation of Chinese liquor into a measurable rational scale of the value of top liquor. It also notarizes data on the annual volume of new wines produced and the volume of stored liquor, and establishes a white paper on traditional Chinese liquor every year, which is used as a data standard for considering high-end liquor in China. 18 industry leaders and brewing masters, including Luo Zhewen, Hua Jueming, and Shen Yifang, gathered together to witness the event, which was also supervised by the notary office and the media. This grand ceremony also carried out public welfare activities with the advocacy of "Love Aiding Students". In the "Guojiao 1573 Customized Wine Charity Auction" held on the afternoon of March 23, the first batch of Luzhou Laojiao's 2007 wine collection was auctioned en primeur, and 9 jars of special digital numbers (0001, 0002, 0003, 0006, 0008, 0009, 0066, 0088, 0099) blue and white porcelain customized sealed wines were auctioned on site, with a starting price of 60,000 yuan. Soon, in the warm atmosphere of the scene, all 9 jars of auctioned wine were auctioned off by Luzhou Laojiao’s distribution customers. The total auction price of 9 jars of wine was as high as 4.09 million yuan. Among them, the customized wine numbered 0001, known as Tianzi No. 1, was auctioned by a distribution customer of Luzhou Laojiao in Henan. The auction price was 1 million yuan. Set a record for the highest auction of a single bottle of liquor in China.
The wine for this auction is Guojiao 1573 Customized Wine*** Celadon Tan 5kg original wine. It was selected by Luzhou Laojiao national liquor judges Lin Tianxue, Zhou Jun, Lu Zhongming and Zeng Na on March 14, 2008 from 2007 Nine small jars (5 kilograms each) of original wine were extracted from the nine jars of original wine that were sealed on October 17, and were sealed and packed into celadon jars specially customized for this auction. Notaries from the Chengda Notary Office in Luzhou City collected the wine , the entire encapsulation process was notarized. All proceeds from the auction of the first batch of Guojiao 1573 customized original wine will be used to donate to Hope Elementary School in Xuyong County, a national-level impoverished county. The proceeds will be used to build Hope Elementary School in Xuyong, a national-level impoverished county. Grand Ceremony Witnessing the New Era of China's High-End Liquor Customization Luzhou Laojiao used its sealing ceremony to bring justice to the world, and also witnessed the arrival of a new era of China's high-end customized liquor. It took the lead in the industry and became the first company in China to provide high-end liquor customization services. The world's first customized bottle of wine was created in 1787. President Jefferson, one of the founding fathers of the United States who loved fine wine, customized a bottle of wine from Chateau Lafite in France. It has a history of 221 years. Since then, customized wine specifically refers to ultra-high-end wine brands, which provide "one-to-one" exclusive winemaking, as well as thoughtful services before, during, and after customization of wine, mixology, and customization based on customer needs. The first batch of Guojiao 1573 custom-made wine was produced by Luzhou Laojiao. In 2008, the Guojiao 1573 brand was the first to be awarded the honor of two national treasures, and the 1573 National Treasure cellar group was awarded the national key cultural relics protection unit on the occasion of the tenth anniversary. *** Custom wine. Guojiao 1573 customized wine is China's first customized wine brand and the world's first customized brand of strong-flavor liquor. It fully complies with international customized wine service standards and provides customers with one-to-one, complete privacy and uniqueness. , non-replicable personalized customized wine product brewing and related supporting standard services. Starting from the selection of raw grains, Guojiao 1573 customized wine follows extremely demanding and strict procedures, only selecting waxy red sorghum from organic raw grain bases and specific production areas; only brewing national treasures that have been brewed without interruption since 435 A group of first-class cellars, hand-crafted by 22 generations of brewing masters who have inherited the magical skills of national brewing... From the division of exclusive cave areas, and the design of wine body style to packaging design, Guojiao 1573 customized wine has included the top domestic wines. The brewing master team tailors the entire process and works hard to create it. Just as Luzhou Laojiao defined the brewing technology of strong-flavor liquor more than 40 years ago and opened up the production of the strong-flavor liquor industry; in this "Luzhou Laojiao 2008 Guojiao 1573 Liquor Sealing Ceremony", Luzhou Laojiao will The reorganization and definition of the top value of Chinese liquor has once again led China's top liquor into the first year of value creation. It also represents a return to the humanistic value of traditional Chinese wines and the protection and development of precious and scarce resources. Taking the "Luzhou Laojiao 2008 Guojiao 1573 Liquor Sealing Ceremony" as a milestone event, China's high-end liquor will further integrate with the international top-notch wine standards and occupy a place in the international market. Anti-counterfeiting identification 1. Comprehensively review the trademark name, color, pattern, label, bottle cap, wine bottle, certificate, gift box, etc. of Guojiao 1573. The edge seams of the packaging are neat and tight, with no uneven tightness or gaps. 2. The word "jiao" on the bottle is the perfect connection between the bottle cap packaging paper and the bottle body. 3. There is a special yellow rubber ring on the lower edge of the bottle cap. After opening the bottle, this special ring will explode. The genuine product is completely sealed inside the bottle cap. 4. Guojiao has cooperated with Guangzhou Flash Sale Software Service Company, and seven of its products, including Guojiao 1573, have opened barcode flash sales services. You can download the flash sale software through your mobile phone for barcode scanning and identification.