Chery, which is looked down upon because of poor sales, is challenging BYD. What are its advantages?

Although Chery's car sales are not good now, its car quality has improved. Now Chery Automobile is moving closer to mid-to high-end cars, so it has its own capital to compete with BYD.

1, technological innovation

What we know most about Chery's car is Chery QQ. The sales volume of this car was very high in that year, mainly because its price was relatively close to the people, and many people were willing to choose this car when their careers just started. But because it has been a low-end car for many years, the image of this enterprise in people's minds is not very good.

But now Chery's technology has been innovated, and automobile manufacturing is moving closer to mid-to high-end cars. So, although we haven't intuitively realized the benefits of Chery, from his technological innovation, Chery has adopted more advanced technology from turbocharging to engine, which is why it dares to compete with BYD now. Although its sales are not good now, there are still many people who like to buy its cars.

2, stir up trouble, increase public opinion

It is also a marketing tool for Chery enterprises to compete with BYD now, because it will make more people pay attention to Chery enterprises. We all know that Chery's car has developed to a certain extent, so as long as someone pays attention to it, they can pay attention to this development, which is beneficial to the car marketing of this enterprise. Personally, I think its challenge is not to win or lose, it only cares about the influence when it challenges.

To sum up, I think Chery dares to challenge BYD, on the one hand, because its technology is innovative, on the other hand, it wants to improve its popularity.