Supplementary note: Compared with previous years, this year's Tianhe City in Guangzhou has chosen "Butterfly" as the creative carrier, with the theme of "Butterfly Shadow Searching" as the theme, depicting a romantic classic scene of butterflies dancing all over the sky on the basis of combining the 26th anniversary of its opening, the city's humanities, arts and culture, and the sense of science and technology.
under the theme of "butterfly shadow searching", and according to different commercial space functions, we divided the outdoor theme atmosphere lighting into three interrelated theme scenes: butterfly gathering, butterfly birth and butterfly shadow.
Therefore, when you enter and leave Tianhe City in Guangzhou from the east and west south gates, you will not only see butterflies and flowers made with artistic lighting, but also see the artistic lighting painting with the theme of "Butterfly Gathering".
Among them, the most commendable is the "Butterfly Gathering" theme art lighting painting newly planned and designed by the team. On the facades of three gates, it depicts a scene of butterflies flying along the light and flapping their wings and heading for a bright new world. The scene design of the overall upward gathering and spreading creates a visual moving line that requires you to follow the butterfly.
and if you look carefully, you will find that in the artistic lighting painting of the East and West Doors planned and designed by the night sky rainbow, butterflies take off from the LOGO of Tianhe City, while the south gate gathers butterflies to the LOGO of Tianhe City again. The ingenious design of this scene can not only surprise consumers, but also highlight the persistence of Tianhe City Do not forget your initiative mind in creating a second home for consumers.
On the North Square, which has the largest green planting area, the night sky rainbow not only planned and designed a brand-new landscape installation of butterflies, flowers and green plants with artistic lighting, but also created a brand-new "butterfly whirlwind" and "I? The artistic lighting installation of GZ "forms a landscape and visual echo with" CITY MEMORY ",so that you can get beautiful and romantic self-timer punching scenes when you go to every corner of Tianhe City in Guangzhou.
if the idea of "butterfly" is the cornerstone of arousing consumers' emotional buzz, then the technical blessing provided by the night sky rainbow provides reliable support for this emotional buzz.
Take the flexible screen lighting painting at the south gate as an example, this night sky rainbow has exclusive patented technology and products, and has created many beautiful artistic lighting paintings for Tianhe City in Guangzhou for several years.
on this basis, the night sky rainbow created exquisite hollow tree-hugging lamps for the road administration trees in Tianhe City, Guangzhou. In order to improve the waterproof and stability of outdoor theme atmosphere lighting in extreme weather, the waterproof of artistic lighting materials was improved through technical means, ensuring that their protection level reached IP65.
On the key "CITY MEMORY" artistic lighting installation, Night Sky Rainbow invited Dr. Luo Baoquan from Guangzhou Academy of Fine Arts to carry out innovative development this year. With the help of 5G technology and new media art, it can remotely control the opening and closing of artistic lighting and the animation switching of artistic lighting devices.
The addition of this innovative technology not only liberates Guangzhou Tianhe City's manpower, material resources and financial resources in maintaining artistic lighting, but also reflects customers' trust and recognition of the rainbow in the night sky.
It can be said that these technological innovations of night sky rainbow not only bring freshness to consumers, but also enhance the quality atmosphere of commercial space in Tianhe City, Guangzhou, and at the same time meet the requirements of energy conservation and emission reduction and achieve the goal of "double carbon".
Night Sky Rainbow has always believed that outdoor theme atmosphere lighting, as the key to maintaining the "youthful power" of shopping centers, plays an important role in brand renewal and upgrading in all directions, creating a memorable commercial space and fitting consumers' aesthetics.
Looking back, the night sky rainbow is almost once a year, from "natural rhythm and warm-hearted Tianhe" in 217-218 to "Light up Life" in 218-219, "Listen to the wind and sing for home" in 219-22, and then "Reading dreams and remembering time monologues" in 221.
More importantly, it also shows the temperature of Tianhe City in Guangzhou for urban residents, and shows the cultural characteristics of Guangzhou, which has become a magical force that directly hits consumers' hearts. The most intuitive embodiment is the occasional gap in the lighting upgrade of outdoor atmosphere. Consumers will leave a message in Tianhe City, Guangzhou, "Why don't the lights light up at night?"
On the one hand, it is the highest affirmation for the planning and design of outdoor theme atmosphere lighting in the night sky rainbow. On the other hand, it also proves that using the medium of artistic lighting can make consumers accept and recognize the concept of commercial brand imperceptibly, and shorten the communication distance between consumers and businesses and brands.
In fact, the butterfly was chosen as the creative point in this outdoor theme atmosphere lighting planning design because the night sky rainbow thinks that it not only has the meaning of freedom and beauty in China culture, but also has the meaning of evolution, sublimation and successful transformation.