It is an infringement to continue to use other people's brands without paying the brand management fee, and the brand owner can choose the court of appeal.
The difference between brand management fee and franchise fee: brand management fee refers to the fee paid for using all patents, trademarks, copyrights or similar exclusive rights of other economic units. It is a kind of payment as property income, and it does not belong to the payment of commodity management. The expenses incurred in using the exclusive assets of other units can only be made up by the property income obtained from using the assets. However, users will be punished for manufacturing proprietary products beyond the scope and time limit. Franchise fee is a unique form of commercial operation. It means that the brand holder grants intangible assets such as intellectual property rights (including inventions, patents, trademarks and copyrights), organizational management assets, market assets and human assets of the enterprise brand to franchisees in the form of contracts, and franchisees engage in business activities under a unified business model according to the contracts and pay certain fees to the brand holder.