The history of Nokia phones:
Although Nokia's sales voice has been hidden for many years, its image is deeply rooted. In the era of functional machines, Nokia can be said to be the king of mobile phones. For a time, Nokia mobile phones have almost become synonymous with mobile phones. When Apple and Android rose strongly, Nokia still created sales of 470 million units by virtue of brand reputation. Until today, Nokia's solid, durable and reliable brand image is still recognized.
Secondly, loyal fans still exist. Although the brand Nokia has declined, the reality is that some people still like Nokia. In the domestic market, the power of Nokia fans can't be underestimated. They can even bring huge public opinion advantages to Nokia, and most of them are born after 70 s and 80 s, and their careers are generally at the peak, and their consumption power and price tolerance are relatively high.
Another reason is that Nokia's innovation ability cannot be underestimated. After Nokia sold its mobile phone business to Microsoft, only three businesses remained: Nokia Communications Equipment and Network Business, Here map and Nokia Technologies. Even so, Nokia's research and development capabilities are not inferior. Nokia Technology Department is responsible for the development and patent licensing of smart phones. Nokia Technology has more than 10000 Nokia patents, so it also provides great help for Nokia to develop and design new products.
But there are also many shortcomings. One of the biggest disadvantages is the encirclement and suppression of competitors.
Now, the status of the first camp of Apple and Samsung mobile phone brands is still stable. Apple mobile phones attract more consumers, which has brought great obstacles to the rise of Nokia. Samsung's sales in recent years are also very high, which will also bring pressure. There are also domestic brands such as oppo vivo and Huawei. In recent years, their status has risen rapidly, attracting a large number of young consumers, especially the powerful photo function, which has been loved by the majority of post-90 s.
In addition, under the pressure of market competition, domestic mobile phone manufacturers have no choice but to sit still, and are actively looking for differentiated routes and constantly making technological innovations in order to stand out. It can be seen that domestic mobile phones are constantly innovating their own mobile phone designs to cope with the cruel market competition. From this point of view, for Nokia, whose brand influence has declined, it will be very difficult for Nokia to return to the mobile phone field if there is no innovation breakthrough in new products.