Does anyone know the outdoor brand Shehe? How's it going? What's the Chinese name?
Domestic outdoor brand SHEHE (Polar Star) was born in 1990s. At that time, outdoor sports in China were just emerging, and foreign outdoor brands entered China in succession. At first, the "father" of Polaris made clothing processing for famous outdoor brands in Europe and America, and accumulated rich experience in outdoor clothing design and production for the future development of Polaris. With the strong desire of China people to climb the extreme dangerous peak with their outdoor clothing and equipment and the determination of national self-improvement, Polaris Trading Company was formally established on 1998! Adhering to the concept of "making Shehe the polar star of outdoor clothing in China", Polar Star team started from a single outdoor clothing processing, and now has hundreds of professional products such as outdoor clothing, sleeping bags and accessories, as well as an independent design, production and marketing management system. After nine years of wind and rain, with the rise of outdoor industry in China, Shehe has grown into a new force of outdoor brand in China! Shehe is constantly exploring the road of technological innovation. Established in 2003, Polaris Outdoor Clothing Design and Research Center, in cooperation with internationally renowned functional fabric manufacturers, has developed functional fabrics with various registered trademarks such as "all-dry, moisture-free, dry, SH-Wall, TeTra" and applied them to related products. More functional fabrics and new technologies are being developed. In 2006, the Polaris flag proudly flew over the top of Mount Everest and the South Pole. May 2006 14 10: 50, an exciting moment. Chen Siqi, a member of China amateur mountaineering team, successfully climbed Mount Everest for the first time in a Polaris one-piece down jacket, and then Jin, Jin and other members also successfully climbed the summit with dreams. White clouds float leisurely at the foot, just at the top of the world, and under the blue sky, the bright Polaris flag flutters in the wind on the roof of the world. At this moment, standing at the peak, what will the warriors think? Chen Siqi's answer is: "For me, the enjoyment of rock climbing is in the process. Of course, the successful summit is the best ending, but I enjoy every second of rock climbing." Unlike in 2005, Polaris sponsored the Everest Re-survey Team. This time, Polaris extended a hand of friendship to ordinary amateur climbers. They may not have the skills of professional mountaineers, but they have more ardent dreams. Dashan has been waiting there. She is not only a minority, Polar Star is willing to help more ordinary people climb Mount Everest in their hearts and realize their wish of "Polar Star achieving their dreams". Founded in June 2003, Sanao Snow Mountain Cooperation Team is a professional mountaineering cooperation team recognized by the state. The cooperative team has rich professional mountaineering experience. Captain Sura Wang Ping has climbed many difficult peaks in China and participated in many rescue operations, which has attracted wide attention from the industry and the media. "From the beginning of mountaineering, there was such an idea-because the most abundant mountain resources in China were Sichuan except Tibet, and at that time there was no such organization in Sichuan that could provide mountain cooperation! So I hope to set up a Tibetan team to provide mountain services, which can provide mountain services for mountain friends who come to Sichuan to climb mountains, "Captain Sura said. Polaris Company decided to sponsor the equipment of the cooperative team in 2006-2007 to fully support the growth of the cooperative team. "In the beginning, the costumes of the collaboration team were all customized by themselves (no brand), and several sets of technical equipment were bought for rotation during training. Many mountain friends doubt our ability. Our clients are few, and we lose a lot of money every time we do activities. This year, we received strong support from Polaris Company. After accumulating a lot of experience in climbing and cooperating with the difficult peaks such as Aotena Snow Mountain, Siguniang Mountain, Camel Peak, Mustag Mountain, Queer Mountain and Tianhaizi, the number of tourists has gradually increased. Up to now, nearly 1000 people have participated in our activities. " Captain Wang Ping of Sura said. On August 24th, the German "Polar Star" scientific research ship went to the South Pole, 10 10. On October 25th, the flag of Polaris fluttered in the Weddell ice field in Antarctica. This is the Polar Star Outdoor Clothing Design and Research Center, which was established in 2003 after the flag of Polar Star fluttered on Mount Everest in 2006. At the other pole of the world-technological innovation-functional fabrics. In cooperation with Komatsu, an internationally renowned functional fabric manufacturer, we have developed functional fabrics with registered trademarks such as "all-dry, moisture-free, dry, SH-Wall, TeTra". In 2007, Polaris successfully cooperated with OurDry, an Italian patent technology supplier of waterproof shoes, to launch a brand-new OutDry series of waterproof hiking shoes, which have been tried out in some dealerships. Advantages of OutDry technology: First of all, OutDry waterproof technology is to bond the waterproof membrane with the cortex, so that the cortex can better protect the waterproof membrane, avoid water leakage due to the abrasion and puncture of the membrane, solve the problem that the membrane of traditional waterproof socks is easily damaged, and prolong the service life of shoes; Secondly, OutDry technology increases the space in the shoes, thus increasing the air circulation in the shoes and improving the air permeability; Thirdly, OutDry technology adopts the waterproof method of directly sticking to the back of the upper, which also improves the interlayer problem between the traditional sock waterproof upper and socks, truly achieves the waterproof effect of "external drying" and greatly reduces the weight of shoes.