Domestic brands:
Old brands that are still alive: Hero, Yongsheng, Guan Leming, Venus, etc.
Among the domestic brands, the more well-known "Hero" ”, “Yongsheng”, “Guan Mingle” and other old-brand pens are now owned by Hero. Although the brand still exists, its ownership has been owned by Hero Pen Factory. Hero is renowned as the largest domestic fountain pen manufacturer. Its products are not only sold domestically, but also have a high influence in Southeast Asia. Its business has also expanded to many European countries. Many well-known brands have become permanent history under the pace of market economy and reform and opening up. Such as "Youlian", "Bai Ling", "New Youth" and so on.
The old brand Jinxing has gone through the production process from the original Shanghai Jinxing to the two factories of Shanghai Jinxing and Beijing Jinxing. Shanghai Jinxing gradually faded out. Until now, most of the Jinxing brand pens that can still be seen in counters are Made in Beijing Jinxing.
New brands:
In the 21st century, with the rise of gel pens, the influence of fountain pens has become smaller and smaller, and most domestic pen factories have embarked on the road of imitation. , many new brands have emerged, among which the more influential brands are produced by Wenggang people in Jiangxi, such as: Luo Shi, Yiren, Classic Wen, Huashi Lai, Paul, Bad Bitou, Laowen, Dewen, Fuliwen, Huahong, Jinhao, Shuli, Lanbo, etc. Wengang successfully obtained the operating rights of two production lines of Shanghai Hero Pen Factory in 2008. The two parties cooperated in pens, water-core pens, etc. Most of these brands, except for the production lines that cooperate with Hero Pen Factory, follow the low-end route and do not have great brand influence.
Duke is a relatively special brand, but it is indeed a rising star. It is a brand founded by Shanghai Golden Crown Gold Pen Co., Ltd. This manufacturer has made great achievements in brand management. The "Duke" brand was registered in many countries and regions in Europe and the world. The German Duke Gold Pen Co., Ltd. was established in Germany, so it was also titled "German Shanghai Golden Crown Gold Pen Co., Ltd." in China, which was influenced by the German pen industry. , Duke's product quality gradually improved and gained a certain influence internationally. At home, due to the psychological influence of the Chinese people, the "Duke" became the "German Duke". Rumor has it that the Duke's pen barrel is made in China, while the nib is processed in Germany. "German Duke" is the Chinese's own brand.
Due to the success of Duke, other domestic pen manufacturers have followed suit. However, due to problems with the brand management concept, time accumulation and many deficiencies in quality control, a real brand has not yet been formed. There are many negative teaching materials, but from the perspective of fairness and development, it cannot be ruled out that rising stars like "Duke" will emerge among these brands.
Western brands:
The most influential and successful domestic brands are: Parker, Montblanc, Waterman, etc. , among which Parker and Weidiwen are represented by a Shanghai Parker company in China, but Parker and Weidiwen are actually two brands.
Parker’s brand awareness is caused by its long-term marketing in China, while Montblanc is positioned as a luxury brand. Compared with these two brands, Weidiwen officially entered China later. Therefore, the brand influence is slightly lower for the time being.
Other well-known brands have not been widely spread in China, but can be seen in some online stores and counters: Pelikan, Sheaffer, LAMY (no official Chinese translation yet), OMAS, AURORA, etc.
Pelikan is more famous for its pen barrel craftsmanship, piston filling system, and interchangeable nibs. Its brand history and numerous limited editions have made it a favorite among many pen collectors and enthusiasts. plaything.
Sheaffer relied on early patents such as embedded pen nibs, Victory nibs, submarine inks, and TD inks. In a specific period, Sheaffer and Parker’s inventions and patented technology research, It has had a profound impact on the world's pen-making industry.
Lamy is more famous for its modern industrial appearance.
Many engineers and designers are obsessed with it precisely because they like its industrial design appearance. It has appeared in science fiction or reality-themed movies.
In addition, due to various reasons, there are many famous pen-making brands that Chinese people have not learned about. Including many luxury brands famous for their hand-made products in Italy, Switzerland and other places.
Most luxury brands retain the precision structure of "piston inking", which requires higher processing technology and higher costs. For some enthusiasts, its collection value and playing value are higher than its writing function.
Japanese fountain pens:
In Asia, Japan occupies an extremely important position in the fountain pen manufacturing industry. Japan was the first Asian country to establish a pen factory. For example, in the 1920s, there were Pilot and Platinum. Pilot produced Japanese-style "lacquer stick maki-e" in the early days of the establishment of the factory. "Pen. However, the scale of Japan's pen-making industry was not large at that time, and it was later damaged by World War II. Before the 1940s, Japan's pen-making industry had little status in the international industry. China and India are about ten years later than Japan. It is said that most of the production technology was passed down from Japan and mainly imitated. There were no original and personalized handicraft products. Therefore, they had little impact on the early development of the international pen industry.
The three internationally famous brands of Japanese fountain pens are Pilot, Platinum and Sailor.
Among them, Baile produces a variety of styles and has more flexible sales channels.
Platinum is famous for its solid materials, fine workmanship and famous 3776 series pen nibs.
Sharaku is famous for the pen nibs handmade by its founder, Nagahara Nobuyoshi. The nibs of Sharaku pen models have many changes, and the more famous ones are the Nagatoken series.