According to the products on hand, analyze whether the products are hot-selling, compared with similar products, what is the price, quality and competitiveness, which platform is suitable for sale, and whether the products have infringement risks.
Understand the weight, weight and size of the product, estimate the logistics cost, and whether the profit is objective if it is sold. If the product logistics cost is too high and its own value is not high, it should be abandoned.
2. Platform analysis
Amazon, Yi Bei, AliExpress and so on.
Amazon: Friendly to novice sellers. The level of the store will not affect the strength and sales of goods. There is no store level, what matters is the quality of products.
EBay: It requires higher product quality and pays attention to price. Under the same conditions, the lower the price, the better. The platform has strict rules and high timeliness requirements.
Wish: It's faster to send the bill, and it doesn't need too many operation skills. It's easier to upload goods and get started. The pass rate of account registration is low, and new sellers need to pay a registration fee of $2,000; The unit price of platform customers is relatively low, and a large number of SKUs need to be uploaded.
AliExpress: Mainly aimed at Russia, Brazil, Turkey, Eastern Europe, operating type Taobao. The settlement cost is high, the customer base is mainly low-end and the customer unit price is low.
3. Logistics selection
When choosing logistics, we need to analyze both logistics cost and timeliness. From the off-season analysis, some sellers will take timeliness as the logistics selection standard in the peak season.
In the off-season, it is not very reasonable to take the price level as the logistics selection standard. We still have to consider logistics cost and timeliness comprehensively.
From the platform analysis, whether to consider sending FBA if you are Amazon; If you are doing Yi Bei, Yi Bei has strict requirements on timeliness. Do some small countries need to block logistics? For AliExpress, the platform is not strict with timeliness, and accounting for logistics costs is the key; If you really want to, I hope you are more interested in the quantity and timeliness of logistics tracking.
Extended data:
Matters needing attention in entering cross-border e-commerce:
1, that is, the problem of product selection, to do cross-border non-supply mode, you can only make profits by distributing goods in the early stage, and you can find superior products from the distributed products in the later stage and turn them into fine products. There is a saying that cross-border e-commerce operations are divided into seven points to see the selection and three points to see the operation. Product selection is not good, and your market is useless. Product selection is the core work of running a good store.
2. Do not sell infringing products. Check whether this product is patented before it is put on the shelves to ensure that it can be put on the shelves without risk.