On the Amazon platform, there are many sellers who have accidents due to generic trademark infringement, and sellers also try their best to unfreeze their accounts according to the situation. Hugo. Com compiled the email templates of successful complaints from sellers at present, and learned the latest information from Amazon's investment manager, hoping to help everyone.
For the development of general events, I combed the general context on the Internet:
Take the American station as an example. The first clean-up took place on June 24th and 25th, 65438+. This round of cleaning is basically the accounts of individual sellers who have opened stores for less than 6 months. This round of cleanup has a large number of people. It is understood that the first posting for help involves sellers, and the posting time is 65438+1October 24-New Year's Day 27;
The second round took place in February 1 -4. These cleared accounts performed well, including some big stores with high global sales;
After that, the third round of cleaning began on February 6. According to industry statistics, the number of blocked accounts in this round is very large. Before February 4th, there were more than 500 people in a complaint group, but from February 6th to the afternoon of February 7th, the group members increased by more than 300 people, and most sellers were anxious to find a way to complain.
Amazon's email to the seller
Dear customer:
Hello!
We regret to inform you that we have suspended your sales rights and temporarily frozen your funds. Because the following goods or brands you sell are suspected of violating Amazon policies:
Intellectual property protection policy: Amazon website prohibits publishing any goods or other information that infringes the intellectual property rights of third parties. Amazon respects the intellectual property rights of others and is committed to preventing our buyers from receiving infringing goods.
..................................................................................................................................................................................
Please submit all the following documents at one time within 5 working days and give feedback to:
Pq-review@amazon.com, please give it a proper English name according to the contents of the document.
1. Any documents that can prove the origin of the goods, including invoices, receipts, purchase contracts, invoices, etc. Please provide a valid document that can reflect your inventory quantity within 90 days.
2. Your supplier information, including name, telephone number, address, website and other information.
3. If you are not the brand owner, please provide the trademark registration certificate of the brand owner and the complete authorization chain certificate of the brand owner to the account (authorization certificate within the validity period).
If it is the brand owner, please provide the brand registration certificate, company business license or personal ID card.
5. Any other evidence you want to provide.
Important tips
1. If your product is actually a white brand, or the brand is not registered in the local market (such as North America and Europe), please change your product details (name, brand and description) to a white brand. For example, "iPhone 5 black universal phone case".
2. Please be careful not to cover any part of the documents you submitted, and all materials must be clear and easy to read.
If you break the rules again, your account may be closed.
Seller's Appeal and Mail Template
According to Amazon's mail, sellers began to write to Amazon one after another to complain. The seller who posted for help on June 5438+1October 24 has successfully appealed. He received an email saying that Amazon had temporarily cancelled his sales rights, but all the products he sold were brand-free, and the title, description and brand all said "General". After that, he sent an email directly to pq-review@amazon.com (without providing any invoice, receipt or authorization certificate), instead of directly appealing through the background. He said that it is recommended not to file a case, because all cases are forwarded, and Amazon will basically not reply. At the same time, he deleted all generic drugs before sending the email.
His email reads as follows:
Hello, thank you for your reply. First of all, all three products are generic (no brand! ), or is the brand not registered in the local market? Sell my list (title, brand and description) as a "generic" product to North America and Europe. Absolutely compatible products, you can get them from their titles, brands and product descriptions. If you insist, we sell ordinary ones! Please let me know which brand and intellectual property rights these products involve.
At present, I have checked all the goods in stock, and there are no problems with other goods. I look forward to your reply for more information. Let me check and solve it and provide relevant information. Thank you very much.
Another seller added a paragraph to this email: We filled in "General" as the brand name on your website because it said, "If you don't list the brand products, please use" General "in the brand attributes. Even on USPTO/ trademarks? The "GM" brand is also dead.
After only half a day, the seller complained about the unsealing. The seller's account is new, and there is no invoice in the mail. Before the email complaint, the seller also deleted several general lists involved.
It is suggested that the sellers involved can refer to the contents of these emails and combine their own situation. Provide and cooperate with suppliers' invoices, receipts, copies of contracts or delivery notes required by Amazon as far as possible.
Amazon's investment manager suggested, "As long as the seller's product is really neutral, you can appeal."
Amazon trademark application related
It is understood that the information required for Amazon trademark filing is as follows:
1. Product information: including product name, product picture, product packaging picture, etc.
Second, the trademark brand website: English website is needed, and the domain name of the website is best consistent with the brand. The website should have relevant product information, both for shopping and display. This kind of website can spend hundreds of dollars to buy a template website;
3. Enterprise mailbox: the enterprise mailbox consistent with the brand name.
It is reported that once the materials are ready, you can submit the filing materials in the Amazon background according to the filing process. After approval, you can use GCID to upload products in batches.
It is very important for trademarks to be filed on Amazon platform. Because there is no trademark registration in the listing, even if you add your own trademark, it can't be well protected by Amazon. Even more deadly, because the listing ownership of Amazon platform belongs to Amazon, if you don't register the trademark, the platform will transfer the listing editing right to the seller who sells well (subject to the seller) according to the weight factors such as sales volume, favorable comments and short-term sales. In this way, there will be such a situation that your self-built house has been tampered with, and other sellers have modified the title or added their own trademarks.