The so-called creativity generally refers to a new idea or creativity, which must meet the three conditions of originality, feasibility and influence. More importantly, they must be able to more or less influence the business model of enterprises-whether it is product improvement or process innovation, at least they are not limited to the actions of marketing or product research and development departments.
Creativity and innovation are not the same, but in most cases, creativity constitutes the main component of innovation; In other words, creativity can only be transformed into some concrete innovation results and bring value creation to enterprises through the enrichment and integration of innovation procedures. In fact, when it comes to innovation, many people still have some myths about it. For example, some people think that innovation must be driven by new technologies. In fact, although there are many innovations, there are also some innovations in professional concepts that have nothing to do with new technologies. However, in the revolutionary era, it is not knowledge that creates new wealth, but insight-insight that can discover innovation opportunities.
GaryHamel, a master of management, said: The spirit of Silicon Valley is not "E" (e-commerce), but "I" (imagination, innovation).
You will die if you don't innovate. This is no longer just a verbal appeal. At the same time, it is more noteworthy that what is real innovation?
Without innovation, you can't keep your competitive advantage all the time. Because, to innovate, it is necessary to let different ideas and viewpoints collide and stir each other. Because continuous innovation will have continuous opportunities, and only continuous progress will not be afraid of being copied and imitated.
You don't have to worry about others copying your ideas. The important thing is that you should make continuous progress and cultivate a unique and keen eye in order to smell the future market development. Summarizing the characteristics of successful people, we can find that they all have the characteristics of going against the trend, such as being brave in innovation, accepting challenges, seizing opportunities, daring to dream, finding problems, actively solving problems, being positive and optimistic, not giving up easily, being brave in learning from mistakes, knowing yourself, being pragmatic and not greedy.
Learning to fail before success is a compulsory course for excellent workers. If it takes courage to seize the opportunity, it takes more wisdom to refuse the temptation. Aquarius Whale is a cartoonist. He was the creative director of the flat-top hat. Before making the flat-top hat, he successfully marketed and packaged singers such as Wu Bai, Bobby Chen, Sandy Lam and Richie Jen. After leaving Rolling Stone Records, faced with a similar big invitation, she thought that she would rather get less money, do something interesting and make a name for herself, without violating her original intention of giving up her high-paying job. Because he was not greedy and knew how to give up, Aquarius whale later won the recognition of the outside world with a flat-topped hat whirlwind. Because, no matter how big the heart is, it can't surpass its own ability.
Only by starting from the ordinary can we pursue Excellence. HowardSchultz, the founder of Starbucks, lived a life of three meals since he was a child because his father was lame and unemployed. In his autobiography, he said: The more humble people are, the more they will strive for the upper reaches with their imagination and creativity. Many successful people, without rich families and proud academic qualifications, have created extraordinary achievements on their own.
In short, change is needed. Change represents a breakthrough, a change and an indomitable attitude. Only when you are creative can you attract others' attention; Only creativity can be unique. Creativity is an important factor of success.
Although there is only one word difference between innovation and creativity, creativity is also a kind of innovation. Innovation is very important for enterprises to maintain growth. But the cost of innovation is extremely high, and the proportion of failure is also very large. If Taiwan Province Province wants to pursue the sustained economic growth in the next stage, it should focus on innovation and knowledge, which means that value activities will shift from manufacturing activities to innovation activities, and production factors will shift from labor capital to knowledge capital. In other words, from manufacturing Taiwan Province Province to innovating Taiwan Province Province or knowledge Taiwan Province Province, it will be a difficult but inevitable road for the industry of Taiwan Province Province. How to cultivate the innovative ability of society is a topic of general concern. Different scholars have different interpretations of the specific connotation of innovation. In fact, we can be divided into three different concepts and stages: creativity, innovation and entrepreneurship.
Creativity refers to all unique, novel, appropriate and useful ideas, ideas or works. It can be an idea of life, a scientific invention or an artistic creation. Creativity mainly depends on individual creativity. Innovation refers to the transformation of ideas into concrete results or products, which can bring new value to customers and be recognized by the public. Entrepreneurship means that innovation can form new product standards or new business models, and at the same time gather enough funds to make it sustainable. From another point of view, it should be the specific criteria for starting a business to be followed. Any idea can only be truly called a successful pioneering work if it goes through the stage of innovation and entrepreneurship. Creativity is everywhere. Everyone is creative, and creativity is everywhere. Creativity is by no means exclusive to a few elites, especially in enterprises, this concept should be promoted. Creativity is not the patent of R&D or marketing planning department, and new management methods or promotion activities are also worthy of encouragement and praise.
Creativity can happen in every corner around. In order to prevent the experimental light bulb from falling off the lamp holder again and again, Edison's technicians had a brainwave and used the threaded cover on the kerosene lamp on the lamp holder. Reebok, with the assistance of Design Continuum, introduced Reebok inflatable sports shoes by using inflatable splints, medical drip bags and small pumps and valves used in diagnostic equipment. These examples all show that the old ideas around us, if used well, may produce good new ideas and new uses
Of course, in modern society, to produce valuable ideas, we can't just rely on brainwaves, but must build on deep knowledge. Scholars' academic creation and invention are based on existing knowledge; Many new marketing activities or new product development of enterprises are based on systematic market research or analysis and collection of visitor data. Information, knowledge and inspiration are indispensable conditions in the creative process. Creativity can only bring commercial value if it can directly touch the hearts of consumers. Many successful cases show that enterprises regard community demand as an opportunity to develop various ideas and display enterprise technology, discover and serve new markets and solve long-standing problems. Creativity needs to be based on knowledge and master the basic principles in order to greatly shorten the brewing time of creativity. But creativity is by no means limited to technology, nor is it a rigid problem-solving process; Only by being close to customers' hearts and caring about their joys and sorrows can we have a breakthrough idea.
Technology begins with human nature, and creativity begins with human nature.
Creativity comes from a brainwave, and inspiration often comes from the input of work and the ease of mind. Only by working wholeheartedly can we deeply understand the concerns of customers, which is the basic condition for the source of creativity. But if the work pressure is too great, besides efficiency, it is difficult to make a major breakthrough in creativity. Therefore, in addition to working hard, you also need to have a leisurely and elegant freedom, so that you can feel learning, growth and achievements in the process of work. Only in this way can we be creative. Although most ideas come from individuals, the atmosphere in the organization is often a more important key factor to stimulate creativity. Challenging work content, highly autonomous working conditions, comfortable and comfortable working environment, and mutual support and encouragement from working partners can make a seemingly ordinary individual have endless creative kinetic energy. In other words, creativity depends not only on individual inspiration, but also on the group creativity of a team or organization. Creative ideas must rely on concrete practice to bring new value and be recognized by the public at the same time, so as to be called real innovation. Therefore, the action triggered by creativity is the key to the success of innovation.
Many creative ideas are good, and ideas can attract people's attention, but they are often empty words without action. The most common answer is: this is a big deal. In order to realize the idea, we should establish the experimental spirit and let the idea be partially tested in a relatively independent space to understand its feasibility; If it is really feasible, it will be popularized on a large scale. The innovation ability of every enterprise should be centered on experiments. Any innovative organization needs an effective experimental system to help decide which ideas to pursue. The faster and more effective this system is, the faster the idea can become an operational entity or prototype, and the higher the possibility of innovation success. Don't treat the creation of creativity as something that can't be met, and you can't let creative ideas just float in the air.
"If you don't innovate, you will perish."
If you haven't read this article, you will definitely think that what the author said is too absolute and arbitrary, but when you finish reading this article, you will be deeply shocked by this sentence. Think skillfully, enrich creativity and promote creativity. Creative communication should be regarded as normal work. Unity of knowledge and practice and experimental spirit should be the basic attitude of every creative person. Turning the fruits of innovation into a long-term career is a greater challenge, and all difficulties and obstacles must be overcome one by one. Developing a successful new product requires careful process design, factory building construction and machine layout before mass production. It is also necessary to establish an effective logistics system in order to deliver products to customers. An academic work needs more arguments to verify its applicability in different situations, and also needs more dialectics and integration to clarify the similarities and differences and positioning between fresh ideas and existing theories, and become an enduring school.
All walks of life and professional fields have stories of successful entrepreneurship. In management terms, entrepreneurship is actually a very creative process. Entrepreneurs must find new and unique business scope, establish key core resources needed for new positioning, and form new business networks and partners to complete. Only when you have unique ideas can you innovate. Only with innovative ideas can you start a business, and unique ideas are your best weapon for survival.