1. Backward marketing concept: Tibetan Ganlu Tibetan Medicine Company is a traditional marketing model, lacking product promotion and marketing management, and has not formed diversified sales channels in the market.
2. Talent shortage: The company is located in Tibet, and its employees have relatively low education level. The lack of talents makes the marketing of Tibetan medicine not in place and cannot establish brand effect.
3. Intellectual property protection is not in place: there is no awareness of patent application for formulas and technologies, which leads to a large number of counterfeit and shoddy products in the market, which in turn affects market share.