"Unlike platform enterprises, JD.COM is a new entity enterprise with both genes and attributes, digital technology and capabilities. JD.COM is rooted in the real economy, grew up in the real economy, and served the real economy. Whether in rural revitalization, digital transformation and upgrading of large enterprises, and reducing costs and increasing efficiency of small and medium-sized enterprises, JD.COM has achieved many fruitful results of "helping the real". "
Recently, Zeng Chen, vice president of JD.COM Group, opened the online seminar on the high-quality development path of the real economy, which was held by Outlook Think Tank, and shared JD.COM's understanding of new-type entity enterprises.
where is the new entity enterprise?
as we all know, the real economy is the foundation of a country's economy. It is clearly stated in the 14th Five-Year Plan that the focus of economic development should be on the real economy, and we should unswervingly build a manufacturing power, a quality power, a network power and a digital China, promote the upgrading of industrial base and the modernization of industrial chain, and improve economic quality and efficiency and core competitiveness.
under the new wave of scientific and technological revolution and industrial transformation, the real economy is undergoing a profound transformation and upgrading. Xiong Xiangyi, Executive Dean of Outlook Think Tank Research Institute, believes that under the development opportunity of industrial digitalization and digital industrialization, many entity enterprises are accelerating the deep integration of digital technology and service elements, accelerating industrial transformation and upgrading, and a large number of "new entity enterprises" are constantly emerging, and they are exploring the butterfly transformation road of new entity enterprises in China with their own practices.
as a representative of a new entity enterprise, JD.COM has been based on the right path success and compliance management since the first day of its establishment. At present, JD.COM operates millions of self-operated commodity SKUs, with 37, employees serving 5 million consumers, and has established a nationwide supply chain infrastructure. Thousands of warehouses have a total area of more than 21 million square meters, serving more than 55, administrative villages, and 92% of districts and counties and 84% of towns and villages have achieved "reaching the day" or "reaching the next day".
Zeng Chen said that JD.COM has invested heavily in logistics and self-operated goods, directly employing more than 25, front-line employees, and has tens of thousands of offline physical stores, covering Qixian Supermarket, JD.COM Household Appliances Store, JD.COM Convenience Store, Beijing Automobile Association, JD.COM Pharmacy, JD.COM Industrial Products Smart Retail Store and other offline formats. From the overall promotion of a large number of entity businesses, JD.COM is essentially different from platform enterprises.
at the same time, JD.COM has opened up its accumulated digital technology and supply chain capabilities, opening up new growth space for millions of partners. With a solid retail and logistics infrastructure, an efficient intelligent social supply chain and innovative technical service capabilities, JD.COM has created much more social value in the process of serving the real economy than some platform economic models that are limited to traffic and transactions, but have made high profits.
if JD.COM is a new entity enterprise that grew up from the traditional retail and logistics industries, then Hisense is a new entity enterprise that grew up from the traditional home appliance manufacturing industry. When talking about the opportunities brought by the digital economy era to traditional entity enterprises, Sun Jianxun, vice president of Hisense China District, felt a lot: "With the deep integration of the real economy and digital technology, Hisense in its fifties has made various attacks in high-tech B2B sectors such as intelligent transportation, optical communication and precision medical care, and has taken the lead in realizing high-tech transformation among traditional household appliance enterprises, bringing some' conscience' experiences to the industry."
through years of continuous investment in technology research and development, Hisense has gradually completed the industrial layout from ultra-high-definition transmission to smart factories, smart medical care and smart cities with the video and image processing as the cornerstone. Sun Jianxun introduced that Hisense and JD.COM cooperated strategically in the field of commercial display for the enterprise market. The two sides integrated their respective advantages in digitalization and product strength, and carried out in-depth cooperation in building goods, opening up service resources, marketing interaction and joint expansion of enterprise customers for the enterprise market, thus realizing an all-round upgrade of the industrial chain.
BOE's road to industrial development is also a model of innovation and breakthrough in domestic real economy. After years of continuous R&D investment, BOE has forged a world-leading display road from to 1. BOE has built 16 semiconductor display production lines in 1 provinces and cities across the country, making it the largest display panel enterprise in the world, with the market share ranking first in the world from mobile phones, tablets, notebooks, monitors to televisions. One out of every four display screens in the world comes from BOE. By 22, BOE has more than 7, patents that can be used, and PCT has applied for the top ten in the world for five consecutive years.
At present, BOE has built an integrated product platform of "from panel, to module, to whole machine to service", providing one-stop customized services, enabling partners to lead the industry in five major markets and market segments such as mobile payment, health care, industrial control, wear and retail. JD.COM has also established a "1+4+N" aircraft carrier business group based on its core display and sensing capabilities, which extends to the semiconductor display industry chain and the value chain of Internet of Things scenarios. The development course, technological breakthrough and enterprise strategy of BOE fully reflect the powerful strength of innovative enterprises in China.
Zhang Jianping, deputy director of the Academic Committee of the International Trade and Economic Cooperation Research Institute of the Ministry of Commerce and director of the Regional Economic Cooperation Research Center, believes that the development of entity enterprises should meet the requirements of the current era of innovation-driven development in China. JD.COM, Hisense and BOE are typical representatives of new formats, new models and new kinetic energy. They are close to the market and have strong innovation competitiveness.
The new entity enterprise has the genes and attributes of the entity enterprise, and can deeply understand and integrate into the entity operation. At the same time, it has innovative digital technology and capabilities, as well as rich scene applications. Through a lot of solid practice, it can become an example of digital upgrading in related fields, and fully open its own capabilities to help the high-quality development of the real economy. Although JD.COM, Hisense, BOE and other enterprises have different development paths, they have all made beneficial explorations in these areas.
The new entity enterprises grow upward by "supporting the real"
The new entity enterprises upgraded by new digital technology, management mode and industrial ecology are not only satisfied with the growth of their own enterprises, but also focus on giving play to their own industrial advantages and driving more entity enterprises to achieve leap-forward growth.
as a technology and service enterprise based on supply chain, JD.COM, while exerting the growth efficiency of new entity enterprises, has done a lot of exploration and practice of "helping the real with the real" with solid retail and logistics infrastructure, efficient digital intelligent social supply chain and innovative technical service capabilities, whether in rural revitalization, digital transformation and upgrading of large enterprises, and reducing costs and increasing efficiency of small and medium-sized enterprises.
For rural areas, JD.COM started to build running chickens in Wuyi County, Hebei Province in 216, and intervened in breeding, processing, brand marketing, logistics, technology traceability and other links, and successively built standardized agricultural special products such as swimming ducks, flying pigeons, swimming fish and running pigs, forming a brand-name poverty alleviation product matrix in JD.COM, which was replicated and promoted in more parts of the country, effectively promoting local farmers to increase their income and get rich.
in October, 22, JD.COM put forward a comprehensive "plan to get rich" —— based on the supply chain of JD.COM's digital intelligence society, starting with building new infrastructure, developing digital intelligence agriculture and logistics, building digital villages and other aspects, building a modern circulation system of agricultural products, promoting the positive circulation of high-quality agricultural products, and providing a complete solution for rural revitalization. It is planned to drive rural areas to achieve 1 trillion output value within three years, and drive more farmers to achieve * * *.
for large enterprises, JD.COM exerts its supply chain and technical service capabilities to meet the digital upgrading needs of many physical industries such as automobiles, energy, machinery and household appliances, and acts as a "digital brain" to promote quality improvement, cost reduction and efficiency improvement.
In the automobile industry, JD.COM provides intelligent supply chain services for BAIC Group around the whole chain of research, production, supply, sales and service. In the mechanical industry, JD.COM Science and Technology has built an "AI Expert Diagnosis System for Pumping Machinery" for Zoomlion, which saves 4,2 hours of troubleshooting time for after-sales team and 2, hours of telephone support time for R&D team every year, and shortens the time for single equipment maintenance by more than 2%.
in addition, more than 1, manufacturing enterprises have built C2M reverse supply chain through JD.COM, which drives production from the differentiated needs of consumers, which not only improves the ability of new product development, but also better meets the diversified and customized needs of consumers, which is conducive to promoting consumption upgrading and manufacturing transformation. In the next three years, JD.COM will build a C2M reverse supply chain for more than 1, manufacturing enterprises.
JD.COM's supply chain connects millions of small and medium-sized stores in more than 3 cities and manufacturing plants in more than 18 industrial zones. For community supermarkets, flower shops, pharmacies, auto repair shops, hardware stores, etc., after accessing the supply chain in JD.COM, they will get support in product selection, logistics, finance and other aspects, and at the same time, they will expand their online operation capabilities and increase their income. For the manufacturing factories in the industrial belt, through the "Factory Direct Excellent Product Plan" in JD.COM, we can reduce costs and expand sales, and obtain systematic solutions including technology, finance and logistics.
In 22, the SME Development Promotion Center of the Ministry of Industry and Information Technology, together with JD.COM, issued the nationwide SME service action-"Mantianxing Plan", which launched the "one city, one policy" special service all over the country. By June this year, it had covered 26 cities across the country and supported nearly 25, SMEs to resume their work and production.
also based on years of deep industrial cultivation, BOE has accumulated very rich industry experience and knowhow in the fields of product and process research and development, supply chain management, production, manufacturing, sales and operation management, information system construction and data operation and management. It has more than 1, professional platforms, and now it has been refined and summarized. Combined with industry trends, BOE's industrial interconnection scheme was officially launched in May last year. The platform can provide partners with all-round support including R&D, supply chain, manufacturing and operation. In one case, BOE helped a factory through its industrial Internet platform, which reduced the cost by more than 2%, improved the overall production efficiency by more than 25%, and improved the overall delivery capacity by more than 3%. With its operational experience and understanding in the field of semiconductor display devices, as well as its technical accumulation in display, sensors, big data and AI, BOE will provide innovative support for many industry partners in business models such as smart sensor interaction, customized development and marketing operation.
"Hisense often says internally that big enterprises should stand tall. Large enterprises should actively participate in digital integration and upgrading, and use their own development to help upstream and downstream entities. " Sun Jianxun introduced that Hisense's home appliance industry has a large output value and a long industrial chain, and there are many upstream and downstream supporting and affiliated enterprises. In Qingdao alone, it is directly related to more than 3 upstream and downstream supporting enterprises. Hisense actively exerts the initiative of "chain owner" enterprises and makes "addition" for the development of local core industries in Shandong and Qingdao. Taking advantage of the existing digital advantages and more than 2 years' experience in smart homes, smart communities and smart cities, and holding nearly 2, patents related to new infrastructure, Hisense is helping Qingdao become the world's first "smart new life city" with full format, full scene and full intelligence.
Xu Hongcai, deputy director of the Economic Policy Committee of the China Policy Science Research Association, believes that strengthening the real economy, horizontally reducing costs and increasing efficiency, and vertically upgrading quality, not only need to upgrade the value chain in the transformation of the real industry, but also need the new-type entity enterprises born from the deep integration of digital technology and the real economy to "assist". JD.COM is a new entity enterprise in essence, and the measures of "helping the real" have effectively improved the total factor productivity, providing the industry with experience worth learning. The continuous emergence of new entity enterprises will promote policy and institutional innovation and contribute to the high-quality development of the real economy.
a strong real economy makes a strong country. Facing the global competition pattern in the future, domestic entity enterprises are catching up with the digital express train to realize industrial transformation and upgrading and ecological construction. Armed with digital technology and capabilities, China's new-type entity enterprises will grow together with the industrial ecology and become the surging driving force for China's high-speed, high-quality and sustainable economic development.
this article comes from the financial network.