1. technology patent
Changhong TV has also accumulated a wealth of technical patents and become an important technical barrier. Changhong began to independently develop TV chips from 1996. After years of hard research, it has made remarkable achievements. Among them, Changhong TV has a place in the development of LCD chips, which can develop high-performance and low-price products, so it is in a leading position in the domestic market.
2. Brand strength
The brand strength of Changhong TV is also an important cornerstone to build a brand, and the brand reputation of Changhong TV can be said to be beyond doubt. Brand value has made Changhong TV "the most valuable brand in China" for many years, and it is one of the top brands in the domestic market, which has great advantages in both consumer trust and influence.
3. Market competition
In the current market where many TV brands are pouring in, the competition is so fierce. In order to ensure the survival of home appliance brands, the cooperation between brands has become the normal state of home appliance enterprises. Changhong TV has also made great achievements in this respect, constantly cooperating with other excellent enterprises and constantly enriching its own Internet TV product line.
4. Product upgrade
With the continuous upgrading of science and technology, Changhong TV has also continuously developed new products to improve the upgrade rate of old products. On the one hand, Changhong TV has enhanced the customer experience and user loyalty in the operability of the TV interface, and the audio-visual performance enjoyed by the author here has been improved. Furthermore, continuous foresight and research and development are closer to the experience needs of consumers in their daily lives.
Changhong TV, as one of the leading brands in the domestic home appliance market, has a strong brand strength and technical accumulation, and the professional team constantly develops and builds cost-effective home appliances. Therefore, in the future development trend of home appliance market, Changhong TV has great development space.