The origin of Bosideng's name

1992, Gao Dekang decided to register its own brand in order to jump out of the OEM restrictions. According to Gao Dekang, "Bosideng (3998)", a foreign-sounding name, was inspired by the American capital city "Boston". From 65438 to 0997, Gao Dekang's international strategy began to take shape. After Bosideng (3998) achieved rapid growth in China, Gao Dekang registered its own trademark patents in 68 countries around the world.

Bosideng was founded in 1976 and has been focusing on the research, development, design and production of down jackets for 42 years. Bosideng Group is a multi-brand comprehensive clothing management group focusing on down jackets. The Chairman and President of the Board of Directors of the Group is Mr. Gao Dekang. Bosideng, Changshu, Gaoyou, Jiangsu Xuezhongfei, Shandong Kangbo, Xuzhou and Sihong are six production bases.

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Over the years, Bosideng has actively implemented the famous brand development strategy, and has three well-known trademarks in China, Bosideng, Xuezhongfei and Kangbo. In September, 2007, Bosideng was jointly awarded as "China World Famous Brand Product" by AQSIQ and China Famous Brand Strategy Promotion Committee, becoming the first "World Famous Brand" in China garment industry.

In 2009, it was awarded the title of "China Textile and Apparel Leading Brand" by China Textile Industry Association. On 20 1 1 year, Bosideng won the "China Industry Award" and became the only enterprise in the domestic consumer goods field to win this honor. In 20 12 years, the brand value of Bosideng reached 24.5 billion yuan as assessed by authoritative organizations.