Students from China held a protest in front of Dior Parisian brand store, demanding that Dior respect the traditional culture of China and stop cultural theft and embezzlement. This activity is a legal gathering for foreign students to formally apply, and it has been approved by local law enforcement departments. Therefore, the organizers of this event said that they hastily prepared the live broadcast. Due to insufficient preparation, the live broadcast could not be completed. At the beginning of the event, someone went to the scene to make trouble, and the result was relatively smooth. Thanks to all those who posted slogans, shouted slogans, distributed leaflets and took photos.
Judging from the pictures on the scene, there are about thirty or forty people attending the activity, mostly women. They stood in front of the main door of Dior brand logo, wearing traditional hanfu horse-faced skirts, holding boycott banners such as "Stop Approportion Culturelle" and slapping Dior in the face. Moreover, foreigners also participated in the scene and supported China to protect Hanfu culture.
Dior's controversy this time is not only the collision style, but also the propaganda language. The style of this skirt is completely copied from the horse face skirt, but its official name is "the iconic Dior silhouette", and the brand-new design is completely nonsense. Horse-face skirt is a traditional outer skirt in China. Generally, it is two-piece, smooth front and back, and pleated left and right. This is a rare typical shape. Because of the face skirt, also known as the "horse-face pleated skirt", Dior can't distort cultural attributes just because he changed a waist button.
Moreover, this is not the first time that the horse-face skirt has been stolen. Previously, Song Zhiya, a Korean network celebrity, mixed Hanbok and Hanbok, wearing a common Korean costume on the top and a woven golden horse-faced skirt on the bottom, which originated in China in the Ming and Qing Dynasties. However, it is said that the whole style is Hanbok, which is very easy to steal. In addition, Dior's product is also designed by Korean designers, which makes people daydream.
In the field of design, because of the cultural background, it is difficult to solve the problem of plagiarism and misappropriation of Dior designers from copyright, so the public's demand is not excessive, only asking Dior to admit that the inspiration comes from China Hanfu horse-faced skirt, instead of tampering with historical memory and erasing the official source of horse-faced skirt by stealing.
Seeing this wave of international students' actions, many domestic netizens praised them for their support for China's traditional culture. There are also negative examples. In the face of Dior's bad behavior of stealing Hanfu culture, all the related co-stars of the brand turned a blind eye and did not stand up and speak out, which also aroused the resentment of netizens. Some netizens disapprove of the star's cancellation of the contract and think that endorsement and voice are two different things. After all, like the last wave of celebrity cancellation, the brand will announce another celebrity endorsement at another time, or ask Han Xing to endorse it, which is disgusting and chicken thief.
Horse face skirt, also known as "horse face pleated skirt", is a kind of Hanfu. Its design is that there are four skirt doors in front and back, which overlap each other and hang on both sides, and the middle skirt door overlaps to form a glossy surface, commonly known as "horse face". Dior's skirt is also the design of the front and rear skirt doors, and with the change of slit, it can be regarded as an improved horse face skirt.
Horse-faced skirt is the most typical dress style of Han women in China in Ming and Qing Dynasties. "History of the Forbidden City in the Ming Dynasty" records: "When procrastinating, the back is constantly being made, the two sides are placed, the front is split in two, and the horse face is folded down, starting from both sides." The style of horse face skirt is not immutable. It has experienced a series of changes from the freshness and elegance of the Ming Dynasty to the splendor and richness of the Qing Dynasty and then to the simplicity and simplicity of the Republic of China, but its "horse face" structure has always been deeply rooted. In recent years, with the increasing popularity of Hanfu among young people, horse-face skirts have always been a popular style.
Therefore, it is an indisputable fact that horse-faced skirts, as a part of China traditional costumes, are popular up to now, whether in historical documents or in real life. Dior's so-called "brand-new design" is completely untenable, more like "brand-new plagiarism". However, some netizens believe that fashion design draws on the elements of all countries in the world, not only in the West, but also in the United States. Art is inherently interlinked and has no national boundaries. Whoever designs well will like it.
Forgive me for disagreeing with this view. Although "art has no borders", it is understandable to learn from foreign elements, and even objectively speaking, it may be conducive to the worldwide popularization of China elements or China traditional costume culture, but this can never be the reason for Dior to copy horse-faced skirts. If you keep silent about this, consumers will only think that it is Dior element, not China element.
In addition, many big brands will apply for patents for their clothing designs. If Dior also applied for the relevant patent for this skirt, then the merchants in our country will have to pay a lot of patent fees to Dior if they want to produce their own horse-face skirts in the future, which cannot be ignored. In fact, if Dior can generously admit that it is a China horse skirt as a reference or inspiration in the product introduction, it will actually kill two birds with one stone. Through this incident, some things are worth pondering. Why do some of us turn a blind eye to our excellent traditional culture when others stare at the cultural relics in our museum and try to learn from our excellent traditional culture?
In recent years, despite the popularity in China, there are still many fashion designers in China who still think that western popular elements are the fashion elements of the world, thus blindly catering to them. This can be seen from the "squint" catwalk of Tsinghua Academy of Fine Arts. There are countless such examples, and this value of worshipping foreign things and obsessing foreign things still lacks cultural self-confidence.
There is nothing wrong with learning foreign excellent cultures, which is worth encouraging, but it is not advisable to belittle yourself on this ground. China has a splendid and long-standing traditional culture. There is no shortage of aesthetics, elements and innovation in this huge resource, just like an inexhaustible cornucopia. Since we are endowed with the unique conditions of "takenism", why not discover, explore and develop our traditional culture with our heart?