Looking back on a century-old bra
1907, French designer paul poiret "announced the decline of corsets and the rise of bras in the name of freedom", and this year is just considered as the 0/00th anniversary of the birth of bras. In fact, there are different opinions about the origin time of bras. Although the date of birth of the bra has yet to be verified by fashion historians, this catching the wind celebration still shows everyone's enthusiasm for the bra. Now let's trace back to the historical memory related to owning a bra.
1907 the word "bra" was born.
1907, paul poiret put forward a new concept of women's dress curve, calling for the liberation of women from the bondage of corsets. The V-neck coat he designed not only replaced the tight collar with almost no gap in the past, but also influenced people's views on underwear. As a designer with great fashion influence, his design concept was named "Polje Line". In the same year, the word "bra" appeared in the American version of Vogue.
19 14 bra patent application
19 12 years, the first patented bra in America was invented by a girl named MaryPhelpsJacobs. When she attended the dance, she made a bra-like underwear with two handkerchiefs and pink ribbons, which attracted the envious eyes of her girlfriend and the strong interest of the merchants. Later, she made many similar works for her girlfriend, and applied for a patent named afforcesecrosby at 19 14, and the "backless bra" was born immediately. Later, this patent was bought by Warner Bros. Corset Company for $65,438+0,500. It is estimated that the value after it should add at least four zeros after this number.
In World War I, the steel bars of corsets were used to support the front line.
19 17, the sales of bone-lined tights also began to decline, and the previous sales remained at around 70 million US dollars. The war seems to have exhausted the metal used in tight underwear. The American War Industry Committee said, "American women have made great sacrifices for the war. They took out 28,000 tons of steel bars from their underwear, enough to build two warships. "
In the 1920s, women flocked to pursue a tall and slim figure, and besides exercising, they also went on a cruel diet. The general image of women is similar to that of boys. The main change of underwear in this period is that there is no support. People use special lace to support and stabilize the chest.
194 1 year, a padded bra was invented to cover cleavage.
In 1930s, curvaceous beauty came back into vogue. Except for a large number of elastic bands on the back, the rest of the bra is almost the same as the current style. Then the zipper replaces the hook, which makes it faster and more convenient to put on or take off the bra. In addition, the steel bra also led to the invention of padding.
194 1 year, jane russell, known as the "goddess of beautiful breasts", put on the first padded bra (that is, a top-up bra or a concentrated bra) invented by howard hughes. Because people talked about Russell's cleavage, the film was banned until 1950.
1949 manufacturing conical missile bra.
In the late 1940s, when the war ended, christian dior's "NEWLOOK" fashion called for gorgeous underwear, and even made a surprising remark that "there is no fashion without underwear". American companies soon developed cross and rotary knitting methods to manufacture conical cups, commonly known as "missile-type" bras. 1949, "ladies' bra company" successfully launched the circular knitted "Chansonette", which became popular in more than 100 countries in the following 30 years, with a sales record of 90 million pieces.
1965, Nuo Blabla bra.
In 1960s, with the rise of strapless evening wear, strapless bras came into being. 1965, RodiGernreich designed "NoBrabra", which is used to sew underwear with Lycra, which has supporting force and does not deform. This material is so thin that it looks nothing on you. At the same time, the power of feminism is booming, and feminists even burn and abandon underwear.
In the 1980s, the wearing of underwear attracted worldwide attention.
JeanPaulGaultier wore a "missile bra" on the men's striped suit at the underwear conference of 1983. However, this concept of underwear wearing outside is really popular, which should be attributed to Madonna wearing a gold "ice cream cone" bra designed by Gaultier at her 1990 World Tour Concert, which has attracted worldwide attention.
New york, this magical bra, made its debut in 1990s.
Fashion magazine declared in 1992: "A bra that exposes cleavage and walks on the exposed edge can best show new feminine charm." 1994 was a year when magic bras swept the world. 1April, 1994, American magic bras made their debut in new york, and 3,000 sets were sold in 10 days. In the United States, from 65438 to 0994, the bra industry grew significantly with an annual turnover of $3 billion.
2 1 century silicone bra and chest patch become baton.
2 1 century, the concept and figures of bra are still constantly refreshing. The secret of Victoria, the largest underwear brand in the United States, has set an annual turnover record of nearly $2.8 billion, that is, 600 pieces are sold every minute; Silicone bras and chest stickers also received "invisible" baton without bra; No matter in the design fields such as gorgeous, sexy, sports and body shaping, we are witnessing that bras are entering a new era.
The girdle originated in the court. Unofficial history said that Queen Josephine was having an affair. She wrapped a piece of cloth around her abdomen to cover her eyes and ears, but it had the effect of raising her chest. Wearing fashionable low-cut clothes, her breasts were clearly visible, which became a trend for a while. Men think that girding the waist forms a shocking image just to arouse lewdness and lust, but women think it is convenient to display jewelry.
Underwear styles in the 20th century10s.
Strapless bra ads in the 1960 s
1990 Madonna carried over underwear to wear.
Bra size comparison table (bra size, bra size) Bra size comparison table, also known as bra size comparison table, is based on international standards. For details on how to calculate cups, please refer to the following related contents.
Bra size comparison table: lower bust
(cm) Upper bust
(cm) International size bust
(cm) Upper bust
(cm) International size bust
(cm) Upper bust
(cm) International size bust
(cm) Upper bust
(cm) International dimension 68-728070A73-778575A78-829080A88-928370b8875b9380b10390b8570c9075c9580c870d 9575d9880d1000. 390E Interpretation of bra size comparison table: When buying a bra, women often need to measure their suitable bra size first. This size is often a series of numbers and letters like "75B" and "80C". How to calculate this figure, you will know after reading this article. Numbers represent your lower bust. In the above example, "75" and "80" refer to the size of your lower bust size table. How to measure the bust size? The length of a circle horizontally around the bottom of the breast is your bust size in cm. For convenience, when buying a bra, we often choose a approximate figure similar to our bra size according to the bust. For example, if your bust is between 68 cm and 72 cm, please choose size 70. For details, you can refer to the letters in the bra size table and bust size table, which are the "B" and "B" in the example above your cup. How about the cup? The calculation formula of cup is: cup size = upper bust size-lower bust size. The measurement method of upper bust size is as follows:
How to measure the upper bust size
The length of a horizontal circle around the highest point of the chest (nipple) is your bust size. If you encounter decimals when measuring dimensions, it is recommended to adopt the progressive method, for example, 72. 1 cm, and calculate it as 73 cm.
After getting the upper and lower bust sizes, we began to calculate the size of the cup:
How to measure cup size
Subtract the upper bust from the lower bust to get the difference between the upper and lower bust. Through the following comparison table of girth difference cups, you can get the most suitable cup size for yourself.
Note: everyone's bra size will be slightly different due to different figure. There are three things to pay attention to when measuring bra size: the calculated number of cups is not necessarily the last size you should buy. There are three possibilities: 1) Too much fat: the number of cups should be larger. (For example, D is usually chosen when the difference is C) 2) The calculated difference is vague: you should try to choose a larger cup size, so that there is room for breast development. (If the difference is 15, generally choose d) 3) The breast shape is flat as loose sand: the smaller the measurement difference, the greater the cup grade. (For example, if the lost fat is molded according to the scientific dressing method, the measured difference is the B cup, so the selected cup is the C cup. After measuring the bra size, the correct way to wear it is: first, the upper body leans forward 45 degrees, the arms pass through the shoulder straps, the shoulders hang down, and the lower part of the cup is supported by both hands. Second, keep the upper body leaning forward and buckle the back hook to make the chest enter the cup smoothly. Third, after the buckle, the left and right shoulder straps are gently pulled up and adjusted to the most comfortable position. It is advisable to put the second finger in, so that it will not be too tight or too loose. Fourth, the position of the back hook should be fixed under the scapula in parallel. Fifth, adjust the exposed chest to the cup, so that the whole chest is in a natural state. Choose different bra cup shapes;
1/2 cup bra
The shoulder straps of this bra can usually be removed to become strapless underwear, which can be matched with off-the-shoulder clothing.
3/4 cup bra
Strong concentration, good gathering effect, effectively highlighting the chest curve.
Full-cup bra
Fully wrap the chest to prevent sagging and expansion of the chest, suitable for any chest type.