Enterprise soft culture is the core of enterprise development. While enhancing its own competitiveness, the team's beautiful vision is to be able to grow with it for a long time and in depth. In this paper, the keynote speech "I think, therefore I am" given by Mr. Liu Yiyun, Chairman of Shi Jing Times, in the internal training of Shenzhen Bauhinia Port on July 20 12, 2009 was partially sorted out and slightly deleted, so as to get a sneak peek.
//How to get a sense of accomplishment at work? //
I am very grateful to Bauhinia Port for inviting me to attend this meeting. I believe that many of you here are experienced investors, so today I will share with you my understanding of investment and my views on business, life and future direction based on my own experience.
The first one is about investment. How to understand investment? At first, I invested in a state-owned enterprise. Like many people who choose institutions like China Resources, China Merchants, CITIC and China Everbright, I stayed at CITIC. I believe that many people who have been in state-owned enterprises, especially those who have just graduated and come out to work, will have a confusion. What is this? It is that the sense of accomplishment at work is particularly low. We often encounter this situation. No matter how well prepared you are, the project is always approved by the department manager and boss at once. The project, which took three to five months to prepare, died within half an hour of the boss's meeting. What caused the life and death of your project in this half hour?
I think we should change our views on this issue. There are no more than two reasons. The first reason is that the boss doesn't have time to understand, so he can't say yes; To you. The second reason is that after listening to the report, he felt that the risk was uncontrollable, so he should not make a decision. In the first case, have you looked for him privately? How many trips? I'll give you ten more minutes. Can you explain it clearly? If it's the second case, that is, the boss finds the risk you didn't expect, then where is your technical solution? Where is the risk control plan? Did you look for it again? This is a long process, at least for now, you can't let the boss make the decision you want.
Similarly, we should deeply understand the nature of the phenomenon. In some unexpected places, "fast" is not necessarily a good thing. On the contrary, "the essence of all marketing is to intercept the time of target users." In my opinion, only the time to effectively intercept users can exceed expectations.
For a time, I worked as an investment manager in China Merchants Bank, and I often needed to talk to different people on different occasions, and they often expressed surprise at my speech. Sometimes, they will feel that this person is not so mature, but when they are about to let their guard down, they will be moved by this young man's words. The key to the phenomenon of "confusion" is just a skill I used to use when talking to people.
//More important than major is the sense of ceremony//
Can a person's professionalism determine the right to speak? Maybe professionally, we can think more. Most people only care about the improvement of professional skills, but if you are only a technical talent, you won't have much say. Your social status, prestige among friends and decision-making power are far from enough.
Here I want to share an example with you. When I first switched to industry, I received a large ticket from the local taxation bureau. This question is very difficult. At that time, I immediately organized a team of experts in finance and taxation, and began to study solutions according to the reasons for the fine imposed by the tax bureau. From the beginning, we encountered a problem, not because our professionalism was not strong enough, but because we stood on the opposite side of the same thing, and it was easy for the two sides to disagree because of their different positions. What should we take to communicate with each other at this time?
At this time, we didn't use our professional advantages to debate, but collected a large number of relevant cases to prove our views through real cases. When the other party's attitude wavers, we look at the tax issue from the other party's point of view, and then the specialty really comes in handy.
On the basis of specialty, you can also make some "changes" appropriately.
I still remember how we started the first local pipeline transportation business because a product value-added tax was changed to business tax, and how it boosted the growth of the whole local fiscal revenue. I think a lot of things are caused by interest, including my major in liberal arts in college, but I am constantly making some new attempts and applying for many personal patents. Here, we want to mention an innovative ability, that is, to take a step ahead in the profession, at least to make achievements in this industry.
The second level of professionalism is the sense of ritual. First of all, when we make a product, the extension of most products is not enough. For example, water, we only stare at it as water because we think water is a product. But as far as society is concerned, drinking water is more important than water. "Water is more important or the process of drinking water is more important", which is actually a dividing line. When there is no water in this society, water is particularly important; When products compete everywhere, the process of drinking water is the most important.
So how can our products stand out? First of all, the pursuit of "good" is a point of no return. If all products are pursuing "good", there will only be fewer and fewer users. Only by pursuing "not bad" and "not difficult to use" can we maximize users. Just like Starbucks' service, concept and atmosphere, its whole form gives people a good feeling, which is the basis of its products. As for whether it is good or not, there is no need to express it.
What is a good thing? Good things are meaningless. When you walk into IKEA all morning and chat with others at noon, you won't feel anything except that you have too many things on your hands and your body is tired. I have been to Rainbow again in the afternoon, and I can see the bustling crowds and dazzling goods at a glance. When you go around it, especially the warehouse in the shopping mall, you will immediately feel the obvious difference. This is the good thing without feelings, and the bad thing must have feelings.
In this process, in fact, we have gradually cut from products to people. Therefore, to make products, we must know how to empathize, that is, understand the feelings of users.
//Read the minds of investors and investors//
Everything should pay attention to the underlying logic. When investing, skill is the key, and emotional communication is also very important. It may be more important than staring at the data all the time.
In fact, I have been engaged in finance and investment for so many years, and I have never met a project without a project source. The most important point is that as long as the project is released, I never get involved in post-investment management. I think post-investment management will only make the project worse. It is equivalent to your questioning and professional judgment, and everything must be completed before investing.
Mutual trust is the foundation of cooperation. Some investors are not sure how successful they are after investing in the project, and they will be skeptical. Once the project has undergone major changes, it is most likely to be difficult to be accountable. But such accusations are often counterproductive. People are emotional, and I think it may be beneficial to our future development if we can handle the problem of emotional communication in the process of cooperation. ?
In fact, we have to "look up" in everything we do. Once, a friend who was starting a business suddenly told me that he resigned and went to a famous central enterprise to be the general assistant. This means that an entrepreneurial project is stagnant or even terminated, although when he put forward this idea, I invested 20 million yuan in his entrepreneurship as early as two years ago. Along the way, from an investor, to the general assistant of central enterprises, to the chairman of listed companies, and now to senior leaders, we have always maintained good emotional ties.
As an investor, I thank every investor I introduced, and I hope the other party can get corresponding returns. Regarding investment, I think it is necessary to make a rational analysis from the perspective of the investee and the investor.
//Enlightenment from finance and industry: negative and positive philosophy//
In 2003, I made an important choice in my career, from financial industry to industry. Long before I chose, I was thinking about a question, what is the difference between finance and industry?
I believe all of you here have to deal with data from time to time, but these tasks can be done by yourself. Just like when you are studying, when you hand in your papers, the teacher gives you full marks. But industry is different. Industry doesn't have so many data and theories. In industry, as long as a person is uncomfortable, he can't handle it. Just like a college student going out into the society, the boss won't give you a hundred points in a report. This shows that finance focuses on data and industry focuses on cooperation. Data can be done by one person independently, and society needs the cooperation of others. This is the first difference.
The second difference is that financial people are more rational, so their thinking is narrower. Financial personnel have developed the habit of Dont Ask For Help. Because they don't need much cooperation and have economic advantages, sometimes speaking will make people feel stinging. Because of this, they often form their own "relative" advantages.
The third difference is the nature of finance. If there is an investor and an entrepreneur now, a fire pit is placed in front of them at the same time. For an entrepreneur, he will not consider whether he will die if he jumps. As long as he wants to save him, he must jump. But for an investor, he must first analyze the risks and all the measures he has taken. He always settled accounts at that time instead of jumping in at once. This is obviously different from entrepreneurs. What financial personnel really care about is how much money they have saved and how to fulfill the liquidation clause in the investment. ?
The fourth difference is that finance is a negative philosophy, while industry is a positive philosophy. The philosophy of "positive" and "negative" is actually a conclusion drawn from the thinking of the biggest company equity war in the history of China A-share market. In the "wanbao debate" After what happened, I began to try to explain the essence of the problem with the underlying logic.
Why is finance a negative philosophy? Because the highest criterion of finance is safe realization and withdrawal. Further study on the reasons for realizing cash is actually to put money in your pocket first, so that you can have a definite future. For industry, money is just a tool for work. Money can be used to invest in people and the future.
People also embody positive and negative philosophies. In fact, finance is a sign of social trends. Any organization and society, if its financial industry is developed, shows that this society is full of negativity. And this negative factor is because I want to protect myself, which will be very inhuman. ?
I've been thinking about it. In the Romance of the Three Kingdoms, the most widely circulated book in China's voluminous classical literature, we may get some inspiration from the stories of Liu Bei, Guan Yu and Zhang Fei's "Three Marriages in Taoyuan". The philosophy of doing business and being a man are actually derived from China culture. I think this may be the most real social value needed in the process of doing business.
"Everything we do is meaningful. Keeping an insatiable curiosity at work is to think deeply and discover the value behind it. Empowering a good job can reach the most beautiful scenery in life. "