2 1 century is the era of knowledge economy, and innovation is the soul of the era of knowledge economy. In the enterprise development strategy, intellectual property strategy is an important part.
Definition of intellectual property:
Intellectual property, also known as "ownership of knowledge", refers to "the property rights enjoyed by the obligee on the fruits created by his intellectual labor", which is generally valid only for a limited period of time. All kinds of intellectual creations, such as inventions, literary and artistic works, and signs, names, images and designs used in business, can be regarded as intellectual property rights owned by a certain person or organization.
Intellectual property is essentially an intangible property right, and its object is an intellectual achievement or a just product, an intangible property or a formless spiritual wealth, and a labor achievement created by creative intellectual labor.
The influence of intellectual property rights on enterprises;
Intellectual property rights mainly include patents, trademarks, copyrights, trade secrets, layout design of integrated circuits, etc. Enterprises will inevitably invest a lot of manpower, material resources and financial resources in the research and development of new products (here refers to products in a broad sense, including all tangible and intangible products). If intellectual property rights are not effectively protected, competitors will obtain intellectual property rights at low cost through improper means such as imitation, copying, reverse engineering and commercial espionage, so as to produce new products and participate in market competition. Because its new products do not invest in R&D cost, the price is naturally low, which will seriously damage the innovative enterprises that invest in R&D cost, and sometimes this damage is fatal.