First, the product has been successfully localized. Since the African continent is home to a large number of developing countries, it is difficult for high-end mobile phones to have a market in Africa. Therefore, mid- to low-end mobile phones have become an important product line for many mobile phone manufacturers in Africa, and Transsion mobile phones are no exception. According to data from research company Canalys, about 95% of Transsion’s smartphone products are priced below US$200.
After establishing a foothold in China in recent years, domestic mobile phone brands have set their sights overseas. In the past two years, you can often see brands such as Huawei and Xiaomi announcing their plans for overseas markets in China. However, According to Global Network, Shenzhen Transsion Holdings Co., Ltd. (formerly Transsion Technology, hereinafter referred to as Transsion) surpassed Samsung and became the veritable "King of Africa."
Market research company Canalys’ quarterly report shows that in the first quarter of this year, Samsung’s sales increased by 42% year-on-year, accounting for 23% of the African market. However, Transsion’s mobile phone brands Tecno, iTel and Infinix accounted for 38%. The total market share surpassed Samsung and became the biggest winner in the African mobile phone market.
According to IDC data, what kind of existence is Transsion Technology, which has a shipment rate of 0 in the domestic market? The introduction on Baidu Encyclopedia is very official, "Transsion Holdings (formerly Transsion Technology), established in Hong Kong in July 2006, is a high-tech enterprise specializing in the research and development, production, sales and service of mobile communication products.
After years of development, it has become the backbone of the international emerging mobile phone market and one of the world's major mobile phone suppliers. It owns three mobile phone brands, TECNO, itel, and Infinix, and an accessory brand, Oraimo.
< p> and an after-sales service brand Carlcare".But cheapness is not the most important reason for the success of Transsion mobile phones. Like China's early telecommunications industry, when Transsion Mobile first entered Africa, the phone charges of different operators in Africa were different, and the cost of cross-network calls was very expensive. Therefore, in order to save phone bills, African mobile phone users usually need multiple SIM cards to make calls to users of different network operators, but this is very troublesome for consumers.
Transsion saw such an opportunity and took the lead in launching dual-SIM mobile phones under the TECNO brand in Africa. Later, it even launched four-SIM mobile phones, which suddenly opened up sales and brand awareness for itself in Africa.