First, set up specialized agencies. In order to better protect and develop Chongqing five-grain food painting, Tang Dayan, the inheritor of Chongqing five-grain food painting, established Chongqing Dayan Arts and Crafts Factory in June 2008, and Chongqing Ye Yun Culture Development Co., Ltd. was established in October 201year1month, which is a handicraft and gift company that promotes Chinese five-grain culture and protects and develops Chongqing five-grain food painting. It became the first official protected unit in China.
Second, gather talents and cultivate highly educated inheritors. The company has gathered a large number of young college students, mainly Tang Dayan, who are not only highly educated and knowledgeable, but also have lofty ideals to carry forward Chinese culture. Not afraid of difficulties, we take the promotion of China culture and the development of Chongqing grain painting as our lifelong goal.
Third, own patents and protect them through legal means. Chongqing Dayan Arts and Crafts Factory applied for the only invention patent of grain painting in China in order to protect grain painting more effectively, and promoted the benign development of grain painting by legal means.
Fourth, register the trademark to expand the brand influence for development and inheritance. In order to better market the five-grain painting and increase the popularity of enterprises and products. Chongqing Dayan Crafts Factory has applied for two trademarks: Dayan and Tianxia Granary. Our company is the only enterprise with trademark in grain painting industry. Develop and inherit by expanding brand influence.
Fifth, increase publicity efforts and use all publicity platforms to publicize Chongqing's five-grain culture. Participate in exhibitions all over the country, promote the wild goose pattern painting, and let all parts of the country know the Chongqing pattern painting. The company also attaches great importance to media reports and online platforms. Over the past few years, there have been hundreds of reports all over the country, and there are thousands of articles on Chongqing Dayan Painting on the Internet. The company has published information about Chongqing grain painting in various magazines all over the country.
6. Seek survival in development and promote development in benefits. Only in a dynamic environment can culture be protected and passed down, and only under the impetus of economic interests can it blossom and bear fruit. Chongqing Dayan Arts and Crafts Factory will comprehensively market Chongqing grain paintings to promote cultural development with economic benefits.
Seven, theoretical arrangement, the preparation of teaching materials. In order to let more people know about Chongqing's five-grain culture and pass on Chongqing's five-grain painting from generation to generation, Mr. Tang Dayan spent nine years collecting all kinds of historical documents from all over the country and compiling them into a book-Grand View of Five-grain Painting Art, which is the first theoretical data of five-grain painting. This book has made an important contribution to promoting China's five-grain culture and protecting Chongqing's five-grain food paintings. This book is an important teaching material for understanding China's five-grain culture and learning Chongqing's five-grain painting, which is of milestone significance in the development history of five-grain painting.