Due to the shortage of chips, part of Tesla's price has been raised by 400 yuan. Is multiple price increases a marketing gimmick?

Repeated price increases are not marketing gimmicks, but because the price cost of Tesla's various accessories is indeed rising.

Tesla itself attaches great importance to the cost performance of vehicles. Although Tesla's vehicles have a certain technical level and scientific content, Tesla's models have always been very cheap. Due to the rising prices of various commodities, many models of Tesla have been adjusted many times, which has also led to the dissatisfaction of many consumers in unknown so. But this situation can't be completely attributed to Tesla, because Tesla didn't turn this part of the sales into profits after the price adjustment.

First, Tesla adjusted the price of accessories.

Tesla has made several price adjustments in recent years, this time mainly involving Tesla's mobile charging connector, and the prices of related products have increased by 400 yuan. At the same time, many consumers are dissatisfied with this situation and think that Tesla wants to make more money in this way.

Second, Tesla can't be blamed for this situation, and this is not Tesla's marketing gimmick.

The reason why Tesla will adjust the prices of various models and accessories many times is mainly because the production cost of Tesla is further increasing. For example, this time Tesla adjusted the price of charging connectors, mainly because there was a shortage of chips for related accessories and the price of chips soared, which further increased the production cost of Tesla's accessories.

Third, in fact, the prices of bulk commodities are rising.

We ordinary people may not feel this, because the goods we use are generally tail goods, and it is difficult for us to get in touch with bulk goods. However, from the manufacturing point of view, since the epidemic, global commodity prices have continued to skyrocket, and some commodities have even skyrocketed by more than 500%. These goods are the production costs of enterprises, and enterprises must consider the relationship between production costs and profits, so they will raise prices on terminal goods.