An ocean-going ship unfortunately ran aground on the ocean voyage and sank into the sea of Wang Yang. The nine surviving crew members were desperate to board the island before they survived. But what happened next was even worse. There is nothing on the island to satisfy hunger except stones. What's more, under the scorching sun, everyone is so thirsty that water becomes the most precious thing. Although it is surrounded by water, everyone knows that it is seawater, which is bitter, astringent and salty, and can't be used to quench thirst at all. Now, nine people's only hope of survival is that it rains or other passing ships find them.
But no ship passed by this quiet island, and there was no sign of rain. The sky is still sea water except sea water. Gradually, the eight surviving crew members couldn't support it and died of thirst on the island. When the last crew member died of thirst, he couldn't bear to jump into the sea and swallow his stomach in one gulp. After drinking the seawater, the crew did not feel the bitterness of the seawater at all. On the contrary, they think the sea water is sweet and thirsty. He thought, maybe this is an illusion before he died of thirst. He lay quietly on the island, waiting for death. But after a long time, he didn't feel uncomfortable at all. The crew was very strange. They lived by drinking the sea water by the island every day, and finally they waited for the rescue boat. When people test the seawater here, they find that seawater is actually completely drinkable spring water because of the constant surge of underground spring water.
As far as people's experience is concerned, knowing that seawater is salty, you can't drink it at all. This is basic "common sense", so eight crew members died of thirst. Then, their death can be said to be the result of experience. So, don't be superstitious about our experience. Sometimes experience binds the mind. In fact, everyone is a genius and everyone is creative. We should believe in our creativity, because it is not the patent of scientists and inventors. The reason why we ordinary people are not creative is because we have not developed our potential and stimulated innovative thinking. Oscar, the author of Your Creativity, said: "Everyone has the same creativity, but most people don't use it." People's potential is enormous, and their creativity is infinite. What you think you can do will be done, and what you think you can't do, even if you have the ability to do it, can't be achieved. When some people talk about innovation and creation, some great scientists and inventors immediately come to mind. They think that innovation can only be done by talented, knowledgeable and extremely smart people, and it has nothing to do with people who have neither too high academic qualifications nor too high professional skills. They regard creation as unattainable and unattainable, and they dare not think about it themselves, let alone expect innovation. It's not that these people can't create, but that their original creative ability is bound by their wrong ideas, which makes many people give up easily without trying, leaving their lives out of creativity, leading a mediocre life all their lives and never finding a shortcut to success.
If a person wants to live a colorful life, he must change the rigid way of thinking in the past, stimulate his unlimited creativity, constantly tap his potential, and constantly exceed the limit and surpass himself. In fact, those great scientists and inventors are not mysterious. They are not born geniuses, they can invent and create. The reason why they can invent is inseparable from their efforts the day after tomorrow. Some of them don't behave well in school, and some of them are even considered stupid students. Later, they made great scientific inventions and made amazing achievements. Who says ordinary people can't create? As long as you can be a conscientious person, the creator will take care of you. Because innovation is not the patent of people with extraordinary IQ. As long as you can be a conscientious person, dare to imagine and create, and believe that you can achieve it, you will be creative.
A young painter applied for a job in a newspaper, but the editor-in-chief thought his paintings lacked originality and refused to hire him. Later, he painted for a church where the salary was extremely low. In order to reduce expenses, he had to borrow someone else's dilapidated garage as a studio. One day, the young painter was very tired and sat in the dim light to have a rest. Then he saw a pair of shiny little eyes, which turned out to be a little mouse. He was friendly to the mouse, didn't hurt it and gave it something to eat. Soon they became good friends. Once, the painter wanted to go to other places to make a cartoon with the theme of animals. It was a rare opportunity for him, but he failed. It was a great blow to him, and he was in great pain. At this moment, he suddenly remembered the little mouse that had accompanied him, and he was inspired for an instant. He created the image of Mickey Mouse with the outline of a mouse and became famous at one fell swoop. The painter is Walter Disney.
When some people talk about creation, they often find objective reasons for themselves: either because the environment is too ordinary, or life is too monotonous, or they think there is no environment for creation. In short, find various reasons to explain that you can't create. In fact, everyone has the potential for innovation. There is not much difference between ordinary people and geniuses, but they have not been discovered. In the above two examples, we can get some enlightenment.
A person can create everything as long as he creates with his heart and believes in his creativity. On the road of creation, "experience" often fetters our minds. Therefore, people who are not dominated by "experience" can give full play to their creativity.
No matter what they do, people tend to follow this model, thinking that it can save time and energy. But at the same time, it also has its disadvantages, that is, it is easy to be "stuck" by the traditional model.
The cosmetics produced by Roger Company are very famous, but it is still not satisfied, and it is determined to enter the market in Paris, France, which is called the capital of cosmetics. French cosmetics are world-famous, and it is unprecedented to compete for the market in this place. But Roger believes that if the company wants to have great development, it must open up the most valuable market. At that time, the French cosmetics market had been occupied by famous companies and French products from all over the world. The public relations and marketing department carefully analyzed how Roger's products opened the market in such fierce competition, and decided to innovate and jump out of the traditional sales model. At that time, the traditional promotion method was that all high-end cosmetics were promoted by direct sales, but Roger sent samples and receipt cards to users by mail that was not popular at that time. When users feel that the trial effect is good, they can fill in the receipt card and remit money to buy. Roger company has also made great efforts in receiving cards. The receiving card issued by Roger Company is not simply the quantity and amount of goods, but personal information such as users' likes and dislikes, colors, flowers, birthday files and constellation records. Please register them. After the receipt card is sent back, the full-time staff of the company will register and file all the personal information of each user. Every time they send the ordered products to users, they will attach some small gifts on time according to the records in the archives. When users receive the ordered products, they can also receive a small gift unexpectedly. At the same time, users will receive Roger's birthday gift on time every birthday whether they order products or not. In this way, Roger Company quickly opened the cosmetics market in France.
If Roger insists on the traditional marketing model, he will certainly have a long way to go to beat other competitors. In our traditional model, of course, there are many places to learn and learn from. But any idea needs to be constantly improved and supplemented with innovative ideas, otherwise it will lose its vitality. Only by absorbing the essence of the traditional model and discarding its dross can we defeat our opponents in the fierce competition.