In fact, it is normal for the automobile industry to lose money, especially when sales are sluggish. During the epidemic period, automobile sales were greatly affected, and only a few automobile companies achieved sales growth, that is, most automobile companies were losing money. There are many kinds of losses, such as strategic losses, technical losses and real losses.
Weilai is an amazing car company, similar to Tesla to some extent. It is not that they are all new forces in building cars, but that they all like to invest money in technology research and development. As a result, more money was burned, and naturally it was a loss for years. In 20 16-20 19, weilai lost 2.573 billion yuan, 50.2 10, 9.639 billion yuan and10/29.6 billion yuan respectively. The loss is increasing year by year, and if there is no accident this year, it should be more.
By the end of 20 19, Weilai had more than 4,000 patents and was still applying. According to Weilai's official data, Weilai invested more than 4 billion US dollars in research and development expenses alone. Weilai has so far raised more than 50 billion yuan. According to the data, where are all the other money spent except R&D?
Let's look at a set of data. 20 18 financial report shows that weilai's sales cost last year was 4.93 billion yuan, and its total revenue was 49.51200 million yuan, which means that the sales cost and revenue actually offset each other. Operation and marketing are the places where Weilai spends money. Weilai likes to open Weilai Center, Lujiazui Shanghai Center flagship store, Beijing Chang 'an Avenue Oriental Plaza Experience Center, Hangzhou West Lake Experience Store, etc. The rent and operation of these places may be hundreds of millions of yuan a year. There are more than 26 experience centers like Weilai.
Of course, there are more than these places to spend money, as well as money for activities. Wei Lai once held a fan meeting in Wukesong Gymnasium, which cost more than 80 million yuan. There are also 1 100 charging piles, each with a cost of 2-5 million. There are many other places to spend money.
Some friends may say: Weilai is just wasting money. I think Li Bin's every move is necessary. After all, as an enterprise with a history of more than five years, how to stand out from the crowd is the most worthy consideration. Whether it's spending money to build a 10-million-level EP9, running a track or opening a store at a big price, it's all good gimmicks.
It's a gimmick to sell an ES8 with a few cars. The more cars are sold, the more Weilai suffers, and it is really thankless to be criticized because of some problems of ES8. We have to make a detour. At least Wei Lai soon took the big straight from the detour. Later, ES6 was its truly mature work, and Weilai also needed it to make a profit.
This year or even next year, Wei Lai is estimated to lose money, but these losses are not a problem for Wei. First, the policy is favorable, and new energy subsidies will continue until 2023. Second, Li Bin's financing ability is very strong. Weilai does not build a car by PPT, but grasps the core technology, so it is constantly valued by the capital circle, and everyone hopes that it will become the next Tesla.
Where is Weilai's future? No one knows, although we have to lose money, Wei Lai will have to tighten her belt next, and all the exposures have been exposed. Should we consider improving the workmanship and quality of vehicles next? It is not the way to always let Jianghuai OEM.
Evergrande loses 3.365438 billion yuan a year, which seems to be a drop in the bucket compared with Weilai. However, Evergrande has only been established for two years and it is estimated that it will continue to burn money. Isn't Evergrande engaged in real estate? When did you set foot in the automobile industry, and now it's too late to enter?
It's never too late to have money to open the way. Unlike Weilai, Evergrande is not worried about spending money. After all, Evergrande Group, which has assets of over one trillion yuan behind it, really relies on big trees to enjoy the cool. In 20 19, Xu Jiayin also put forward the 15 formula of "buy buy buys, combines, circles, big and big, good and good", and plans to invest 45 billion yuan in three years. More than 3 billion yuan is really rain in Mao Mao.
It won't be too late for Evergrande to get involved in automobiles now, because the subsidy policy is still there. Evergrande can acquire the ability to build cars quickly by purchasing relevant technologies, and in fact it does. Evergrande acquired Guanghui Group (5 1% shares)1/regional company for the first time,1more than 200 automobile dealer channels, and more than 60 passenger car brands in 28 provinces and cities nationwide; Then buy the equity of the Swedish electric vehicle company NEVS 5 1%, which is qualified to build a car; Acquisition of Kanai New Energy, one of the largest power battery enterprises; Buying Tate Electromechanical, which is known as the "invisible champion", saves the motor worry.
It can be said that Evergrande has bought the whole industrial chain of new energy vehicles, and now it can build cars anytime and anywhere. However, after all, it takes time to run in, and the quality of its products must also be tested by the market. Evergrande's first product, "Hengchi 1", is scheduled to be unveiled this year, and 202 1 will be mass-produced. We will wait and see.
Xu Jiayin once said, "Evergrande has completed the layout of the whole industrial chain in the field of new energy vehicles and has the world's leading technical strength, and will strive to become the largest and strongest new energy vehicle group in the world within 3-5 years, making positive contributions to the transformation of China from a big automobile country to a powerful automobile country". Is it possible?
I don't know, but when Evergrande threw money, I saw the pleasure of "doing whatever I want with money". On March 3, 2020, Gemera, a new energy super sports car jointly built by Evergrande and Koenigsegg, was launched in the world. Evergrande contributed and Koenigsegg contributed, which was a win-win situation. At this time, I thought of Evergrande Football again. At first, everyone was not optimistic. Later, Evergrande continued to buy in buy buy, and Evergrande Football became famous in the First World War between Super League and AFC Champions League.
Although cars can't compare with football, we can see the pattern and determination of Xu Jiayin. Either don't do it or be the best in the world. We will wait and see what kind of situation Evergrande will be in a few years.
The new forces that build cars have suffered a lot, and the traditional car companies have a hard time. Changan lost 2.647 billion yuan in 20 19, which is the first loss in 23 years since Changan went public. This cannot but be surprising. After all, Changan is also a domestic first-line brand, and its sales volume is quite good. Why is this?
The joint venture in Chang 'an had to carry a cauldron. In 20 19, Changan Ford sold184,000 vehicles, down 5 1.3% year-on-year. The cumulative sales volume of Changan Mazda in 20 19 was134,000 vehicles, down 19.7% year-on-year. There is also a Changan PSA, with a loss of more than 2 billion a year.
Changan saw that this was not the way, so Changan PSA was quickly cut off, and Changan Ford also actively pursued its China policy and pushed new cars crazily. Changan's independent models are also being launched steadily, and new cars should also be supported by new technologies. In 20 19, Changan Automobile invested 4.478 billion yuan in the research and development of products and technical projects, which is very necessary.
No, CS75 PLUS is working. In March, Changan sold over 10,000 yuan. The reputation of Yidong PLUS, UNI-T and other new cars is slowly fermenting, and the sales of Changan will naturally be guaranteed. Changan also released the first quarter financial report, with a profit of more than 600 million, which was not easy during the epidemic.
In the second half of 2020, Chang 'an should make a difference, according to the current trend. From Chang 'an Middle School, we can see the dilemma of some traditional car companies. When business is bad, you should have the courage to live. The necessary technical input is appropriate, because it can bring you considerable returns in the later stage.
It should be normal for the new forces to lose money. After all, Tesla has just turned a profit. Without financial and technical support, these new forces will soon die out. But judging from the two new forces mentioned in this article, Weilai has technology, so it can attract capital. Evergrande has money, and it can also buy technology, for the same reason. When traditional car companies are in trouble, it is time to think about their own reasons.