Methods and skills of product selection in e-commerce

Methods and skills of product selection in e-commerce

First, conduct research.

There are three important things to consider when conducting research:

1, know the product identifier and the information represented by the identifier.

2. Weigh the condition of the product. How many sellers are selling this product at present? How many reviews or sales records does it have?

3. Understand the performance of products on relevant platforms.

For Amazon platform, spend more time to check the scores, comments and sellers. For Yi Bei platform, we can consider cooperating with service providers who can provide monthly sales of products.

Second, understand the niche products.

The audience of minority products will not be many, because popular products can't meet their needs, so some relatively ordinary products will have some good profit points. Its market is called niche market, niche products. Although the customer base is small, the demand is high and certain competitiveness is needed. At the same time, it is also the focus of discussion on social platforms and information websites, and it is easy to find target customers online. For example, large-size clothing, special products for specific places and specific people, and so on.

Third, the target market

Whether in Europe, America, Southeast Asia or the Middle East, their needs are different. For example, electronic products, basically in every country, every e-commerce platform is a best-selling product. What are the key points? In the United States and mainstream countries in Western Europe, a considerable part of the competition is brand and quality, while Southeast Asia is fighting for low prices, and the European market needs cost performance. Therefore, product pricing and customer base analysis in the target market are the key points to be understood in the product selection stage.

Fourth, the development trend of products

Usually you can look at information websites, social platforms, etc., so as to understand the various trends of product development. If you want to know the development trend of products, you need to pay attention to the market dynamics for a long time. Besides social platforms like Pinterest, you can also pay more attention to some blogs and news.

Verb (abbreviation of verb) pays attention to patent infringement.

It takes a lot of energy to find a good product, but if you don't pay attention to infringement, it is often not a waste of time. Therefore, we must always pay attention to avoid patent infringement when choosing products.