Feifei China is the controlling shareholder of Li Ning Co., Ltd.
There hasn’t been much news about Li Ning Company recently, but there has been a lot of news about Extraordinary China under the Li Ning family.
Feifan China Holdings Limited is mainly engaged in the trading of health care products; the manufacturing, marketing and installation of patented energy-saving air conditioning systems and water heater equipment. In addition, the Group is also engaged in sports-related businesses with green elements to enhance the quality of life in China.
On October 12, 2012, Li Ning Company’s two major shareholders, VictoryMind and DragonCity, entered into a sales and purchase agreement with Feifei China Holdings Co., Ltd. to sell 266 million shares of the company to Feifei China, accounting for approximately 10% of the company’s issued share capital. 25.23.
Li Ning is a sporting goods company founded in 1990 by Mr. Li Ning, the "Prince of Gymnastics". It is headquartered in Zhongguancun Science and Technology Park, Tongzhou District, Beijing. After more than 20 years of exploration, Li Ning has gradually become a representative company of China. , a leading international sports brand company.
From the early days of its establishment, it took the lead in establishing a franchise marketing system across the country, to sponsoring Chinese sports delegations to participate in various domestic and foreign events for many years, from becoming the first domestic sporting goods company to implement ERP to continuously carrying out brand positioning. adjustments, and then listing in Hong Kong in June 2004, Li Ning Company has experienced the development and prosperity of Chinese national enterprises.
Acquisition background:
Starting from 2019, Feihua China has once again adjusted its bow. This time the destination is "multi-brand shoes and clothing", and the shoe and clothing business is Li Ning Good at what you do.
Coupled with the frequent crossover of business and resources with Li Ning Company, while Li Ning Company adheres to the "single brand, multi-category, multi-channel" strategy, today's Extraordinary China seems to be carrying a The multi-brand dream that Li Ning may have considered is another development path.