The process of the exhibition:
1, pre-planning, which includes project establishment, contact with relevant resources and confirmation of relevant cooperation units.
2. Marketing, including publicity and audience organization;
3. Exhibition;
4. Customer service, including interacting with exhibitors and providing all services related to participation;
5. Exhibition. The exhibition includes the transportation of exhibits and the construction of booths. Booths are generally divided into standard booths and special booths. The former was built by the organizer, while the latter was built by the exhibitors themselves.
6. Exhibition. During the exhibition, including the services at the exhibition site, such as maintaining order at the scene, solving customer problems, and receiving professional visitors.
7. After the exhibition, it is mainly to pay a return visit to the exhibitors and the audience, sort out the database, and then write a summary report and provide it to the exhibitors. In addition, there should be post-meeting reports in the media.
The role and purpose of participating in the exhibition:
Exhibitors can understand peer information, grasp the development trends and laws of peers, and determine the correct development strategy of enterprises. In addition, some industry exhibitions also hold a large number of industry forums and seminars, through which we can further understand the industry information. You can examine the local market demand and potential. After gathering all the peers in the world through the exhibition, you can clearly feel the development space and market space of the enterprise and understand the market potential of your products. Through extensive contact with local distributors during the exhibition, we can find suitable partners. There are only two kinds of people attending the exhibition, one is selling products and the other is looking for products. Through the fair and open platform of the exhibition, it is easy to connect the two parties.
To sum up, exhibition is a popular commercial activity, usually organized by exhibition organizers, mainly to show a certain industry or product. It can attract consumers and professionals. It is a good place for buyers and sellers to discuss, so that both sides can understand the market dynamics, improve market participation and realize mutual trust.
Legal basis:
Measures for the protection of intellectual property rights in exhibitions
Article 26
During the exhibition, those who pass off others' patents or pass off non-patented products as patented products or pass off non-patented methods as patented methods shall be punished by the local intellectual property office in accordance with the provisions of Articles 58 and 59 of the Patent Law.
Article 27
If the local administrative department for industry and commerce finds that the infringement is established in the request for handling trademark cases, it shall be punished according to the Trademark Law, the Regulations for the Implementation of the Trademark Law and other relevant provisions.
Article 28
If the local copyright administrative department finds that the infringement is established, it shall be punished in accordance with the provisions of Article 47 of the Copyright Law, and the infringing exhibits and publicity materials introducing the infringing exhibits shall be confiscated and destroyed, and the exhibition boards introducing the exhibits shall be replaced.