When buying sports shoes and sportswear, many people will hesitate whether to buy the domestic brand Li Ning or Nike, Adidas and other foreign brands? There is a high price difference between them, so Nike and Adidas must be better. ?
Which one is better, Li-Ning, Nike or Adidas? What is the difference?
About Li-Ning, it is a sportswear company (Li-Ning) founded by gymnast Li Ning. Li Ning was an instant hit, with revenue in China reaching RMB 700 million in 1999, more than double that of Nike and Adidas, which had revenues of RMB 300 million and RMB 1,000 respectively. billion yuan. As the spending power of China's middle-class consumers increases and they favor foreign brands, coupled with the surge in popularity of basketball and football in China (Nike focuses on basketball-related products, while Adidas focuses on football-related products), this Li Ning's sales in China are inferior to those of Adidas and Nike.
There are also certain gaps between Li Ning, Adidas and Nike, such as the company’s experience. Adidas and Nike were founded early, have a strong corporate history, and control the mainstream development of various shoes. The sports shoes and sportswear they launch are loved by the majority of sports enthusiasts. For example, over the past two years, Adidas has exploded through continuous manufacturing. The models performed one marketing magic after another, and consumers' attention was completely attracted. The classic SuperStar shell-toe shoes, stan smith green-tailed white shoes, NMD sneakers...all are popular, and so is the latest single product Z.N.E. Hoodie. There are also Nike's "sb" shoes, which are selling extremely well! However, the domestic Li-Ning brand seems to have been established for a relatively short time, and it is difficult for its products to lead the mainstream.
The key to the gap between Nike, Adidas and Li Ning lies in science and technology. It is said that science and technology are the primary productive forces. The technologies owned by Nike and Adidas have always been praised. Especially Adidas, in addition to its stylish appearance, unique Adidas technologies including boost and Qingfeng CLIMALITE technology are also popular among people. Nike's air max, zoom, flying line technology, etc.
Of course, as a sports brand, Adidas and Li-Ning have their own unique technology. The Li-Ning bow shock-absorbing technology launched in 2006 has attracted much attention until now. The bow shock-absorbing technology is based on Zhaozhou Bridge. Inspiration, the arched shock-absorbing principle is perfectly applied to shoes. Li-Ning bow shock-absorbing design is generally placed on the heel of the shoe, providing a large area of ??shock-absorbing protection at the heel.
Another masterpiece of Li-Ning Technology is Li-Ning Cloud Technology. The core of "Li-Ning Cloud" technology is "impact rebound", which is the perfect combination of cushioning and rebound. "Li-Ning Cloud" material shock-absorbing technology has comprehensively improved the cushioning and rebound performance, which can effectively relieve the pressure on the soles of the feet during running. At present, "Li Ning Cloud"'s unique modified EVA foam formula technology has obtained China's invention patent certification ZL201110306439.3.
Li Ning, Nike and Adidas, these three sports brands each have a certain status in the world. At present, it seems that there is a certain gap between Li Ning and Nike and Adidas. However, as Li-Ning invests heavily in shoe technology, continues to develop and innovate, and launches different sports items with unique and independent technologies, coupled with price advantages, I believe that one day Li-Ning will catch up with major foreign sports brands such as Nike and Adidas. Li-Ning Nike Adidas is also loved by consumers.