In 2021, the news that "the number of store closures doubled in April" appeared on the Weibo hot search list. The index of the second-hand trading platform "Xianyu" shows that in April, the number of scripts, props, shop tables and chairs resold by the platform on the grounds of "bankruptcy" increased by 110% from the previous month.
For a time, this emerging pop culture industry, which had been circulating in mainland China for less than five years, was pushed to the forefront. The experience of the script-killing industry has gone from last year’s “opening wave” to this year’s “closing wave”. This situation is related to the unprofessional management of some stores: many script stores are rushing to open in order to make quick money. They are not professional enough, have operational problems, and will not last long. After experiencing rapid expansion, the entire industry began to shrink rapidly.
Script killing currently lacks industry standards: "Many new stores do not have KPs, MCs, and DMs to guide players to play, and no one will return after playing, which will cause players to misunderstand and lose interest in script killing." TT believes that, The "bankruptcy wave" is the only way for the sustainable development of the market: "Recently, the script-killing industry will be relatively stable because the industry bubble is receding."
In terms of prospects, the reason why young people prefer to play offline , because this kind of gameplay restores the strong connection of offline real identity that has been eroded by the "weak connection" of Internet social media. It helps to get out of the circle of one's daily life and work, meet more interesting people, and even develop into good friends. .
It is also difficult for the "empty-nest youth" of "One Bowl" to be "immune" to offline gatherings of players outside the game. "Script Killing" undoubtedly provides a game space for imagination and transcendence for young people living in ordinary conditions. The large number of story frames in "Script Killing" fictionalize time and space, covering up the true identity, leaving room for arbitrary imaginary games.
This transformation of time, space and role identity is, in a sense, a way to resolve tension, release confrontation, and achieve inner balance.
So the industry prospects are good, but you still need to be cautious when joining, consider doing market research and be fully prepared.
Problems in the industry:
Good scripts are becoming increasingly scarce: On the one hand, the sources of writing are not unlimited, and screenwriters will encounter writing bottlenecks. Although many newcomers have joined the script-killing camp, there is nothing new. On the other hand, players are beginning to experience aesthetic fatigue, a bit like film and television dramas. They are also reasoning to find the murderer. It’s all the same old routine. Players lose interest when they don't experience new things.
TT revealed that city books have become popular recently, and people have begun to play with themes such as travel. In addition, because players have higher requirements for reasoning, "the new script has been adjusted accordingly to weaken the plot and strengthen reasoning." In addition, due to the lack of supervision by industry associations, the script killing industry has long had the problem of vicious competition.
TT revealed: "Some publishing houses and script shops are not united in competition, and there are phenomena such as low pricing, piracy, and bad reviews." However, professional script killers usually value communication and unity, and they can also stay in the competition. to the end.
TT said: "Every year we go on business trips to Beijing, Shanghai, Luoyang, Xi and other places to communicate with well-made tabletop games. Some time ago, a tabletop game team from Xi'an made a special trip to Guangzhou and We communicate. We usually exchange book (host) skills and discuss scripted game trends, models, prices, etc.”
It is worth mentioning that due to the lack of interaction between publishers, stores, and players, The development of the entire industry is not healthy enough. TT said: "Publishers should contact the store in a timely manner to collect player feedback and obtain first-hand experience opinions, which is very helpful for creation. Although there are many publishers on the market, there are relatively few publishers who actually collect player opinions. , this will not be beneficial to the development of the publisher. "
Refer to the above content? The blowout recedes and the script needs to defoam.
People's Daily Online - offline stores have exceeded 30,000. How did "Script Kill" capture young people?