Many well-known foreign brands boycotted Xinjiang cotton, which quickly aroused the anger of people across the country. These foreign companies are making money from the Chinese people while doing things that harm the interests of the Chinese people. They are extremely shameless. But China is not a soft persimmon. Today, China's comprehensive strength is getting stronger and stronger, and its international influence is also growing. It already has a certain right to speak. It is no longer the Chinese who were dominated more than a hundred years ago. . The actions of these brands have seriously violated the dignity of our country. As Chinese people, we firmly oppose any form of disinformation that attempts to discredit the country and human rights. Subsequently, many artists unilaterally proposed to terminate their contracts with these brands.
A reporter asked Wang Yibo how to deal with Nike’s special live broadcast problem?
As a very popular celebrity, Wang Yibo also endorses many well-known brands, and Nike is actually one of them. In this boycott of Xinjiang cotton, the brand Nike is also involved. They even went further than other brands. They not only publicly stated that they banned the use of Xinjiang cotton, but also did not allow suppliers to use Xinjiang cotton or even use Xinjiang employees. This approach not only harmed the moral dignity of the Chinese people, but also engaged in discrimination. . Although this is a big brand, it harms the interests of our country, which is never allowed.
What should Wang Yibo do about this?
The Nike brand is an endorsement that Wang Yibo finally got. The resources are indeed very good. However, faced with such a situation, Wang Yibo decided to terminate the contract after thinking about it for a night. I believe this decision will be very important to Wang Yibo. It is not easy to say that giving up the endorsement of this brand will definitely have a certain impact on his future career. The decision to terminate the contract was very difficult for Wang Yibo. However, personal interests are trivial in the face of national interests. Even if Nike can still stand in this storm, although Wang Yibo has lost the brand endorsement, he will gain more fans and make more people like him. As a public figure, you naturally need to maintain your positive image in the minds of the audience.
Does Wang Yibo need to pay liquidated damages if he unilaterally terminates the contract?
This time Wang Yibo unilaterally terminated the contract with Nike. I believe many people are worried that Wang Yibo will bear huge liquidated damages. In fact, there is no need to worry about this. In recent years, many foreign brands have done things that harmed national interests. Artists did not pay much attention to these things before, but many times after such behavior occurs, artists also do it when signing contracts with brands. Be very cautious and even write this aspect clearly into the contract. Therefore, there is no need to pay liquidated damages when terminating the contract.