How to let traffic change the source of cases and build a lawyer's personal brand from the media matrix?

Whether it is a self-media matrix to build a lawyer's personal brand, or other brands to build such a matrix, their logic is the same, but the cases are different. If you have ever. There are already cases of successful self-media incubation, so it becomes very simple. Of course, you ask questions like this. There is a high probability that there is no experience in successful self-media incubation.

1. How to build a self-media matrix for a lawyer’s personal brand?

We can simply understand that all self-media platforms on the Internet are like a huge spider web. If we only distribute content on one platform, then our content will only be captured by the traffic of one platform. But if we distribute the same content on different platforms, a system will be formed, which means our influence will be formed under this huge spider web. Therefore, to build a self-media matrix for your personal brand, you must first choose your entry point.

2. How to further build a self-media matrix for lawyers’ personal brands?

As mentioned above, our first step is to choose your starting point, which is your positioning of your personal brand. Your positioning is to help others provide legal services, or to popularize some legal knowledge in the form of pictures, texts, and videos. These details need to be considered in advance, as your content cannot be too complex. If you do everything, it will actually be difficult to retain users.

Third, it is a good thing to have traffic thinking, but don’t rush to realize it.

Many self-media novices, especially some Internet novices, when it comes to self-media matrix, they will first ask a question, when can it be realized? Senior media people must be speechless when a newcomer raises such a question. The first thing you need to consider is doing your own thing. When you have a certain amount of influence, there will naturally be ways to monetize it, instead of thinking about how to make money first and then do it. This is inappropriate.