There are some things in the world that people can't help but warm to. For example, cigarettes, I'm afraid no one doubts that it is harmful to the human body, but there are still people who want to smoke it, and there are people who want to make it, and the authorities are pumping out taxes while making advertisements on cigarette packs not to smoke, which is comical, but in the end, it's still due to the advantages and disadvantages of both sides of the flagging, isn't it? When the ads were first broadcast, there were snowflakes of protests, but the ads didn't back down, instead they flew into prime time and made the front page of the newspaper. In my opinion, that was the first and most direct feeling of the gradual arrival of the commodity economy, and it was really a temptation that could not be stopped!
I think, first of all, this way of advertising itself in our psyche is a kind of fresh impact. Advertisements in general are always only boast of their own good color, not let others to discuss the short and long. If you say you are good, and you spend a lot of money on it, you can't help but be suspicious of it. Therefore, it is necessary to go from store to store to find out, and to consult with colleagues and friends again and again. I think that despite the fact that we have been engaged in a commodity economy for so many years, many social mentalities have not developed accordingly. The attitude towards advertising is one example.
This is an old saying, which is originally derogatory. In fact, "boasting" is not the same as boasting, and the key lies in how the person listening to the boasting listens. The role of the advertisement is just to use artistic means to highlight the excellent characteristics of their own products, but how to highlight the excellent characteristics of their own as the birth of the hair, which is what we listen to the people to capture the boast. Because of the work relationship, I often read some foreign and Hong Kong and Taiwan newspapers, generally have dozens of pages, in which the length of the advertisement to account for half or more, I think that according to our concept, the advertisers will be sure that no one reads and do not want to spend money on the 59th edition of the newspaper. But no, the ads continue every day. In the eyes of their readers, reading ads is a practical necessity and not at all repulsive. What goods to choose, where to go on vacation, by which company's car, in their own most suitable, the cheapest, can be calmly selected, if appropriate to use, the benefits of my own enjoyment, if not the discard, the benefits of your own boasts, and not born of enmity.
The situation of TV commercials is a bit more complicated, the more the programs with high ratings, the more golden time, the more effective the commercials are. I think this is true all over the world. Naturally, such advertisements are imposed and are not necessarily to everyone's liking, the question is what kind of attitude we have towards them. In areas where the commodity economy is more developed, people are more tolerant, and even if there is no real purpose for it, they prefer to treat it as a kind of entertainment and count it as part of their normal enjoyment program, and will not be annoyed by disappointment. In such an environment, advertising will naturally be gradually artistic, a good commercial is a work of art, and outstanding advertising actor will become a household name of television stars. There was some controversy in China some time ago about famous actors making advertisements for manufacturers. I think that the people who hold negative views, its root is still out of arrogance and prejudice for advertising, that is a kind of price drop, is the money on the art of defilement, in fact, calmly think about it, this is in the end in the people in the matter of what is the harm?
Our mass media has always been underdeveloped because we are a society of acquaintances. But modern society requires a finer division of labor and wider cooperation, so we have to borrow more and more from the mass media. Over the past few years, the total circulation of newspapers has increased exponentially and the television ratings have skyrocketed, which are all signs of social progress. We have to learn to trust strangers, we have to learn to trust the restraining power of society, and we have to believe that any beneficence is mutual. Advertising is also a form of mass media, only it is more specific. I don't have to be led by the nose by it, because after all, it is just the way of the man himself; at the same time, I don't have to innately reject it, because it is a normal and reasonable way of marketing. It's just a possibility of existence, and the trade-offs are all up to us.
The number of advertisements has increased dramatically in the past few years, and it is affecting our daily life more and more, and we are benefiting from it, and sometimes we are also damaged by it. In the arrangement and scheduling, in the audit and management, there is indeed much room for improvement, but on a macro level, my attitude is optimistic, because after all, it shows that the planned commodity economy allows more and more enterprises to go to the market, began to self-promote. When I think of the pre-reform, the products are let the state package, the newspaper, TV is indeed very clean, but if this is really the case, I do not see anyone will agree.