2. Then you can find someone familiar with the advertising law to judge whether the reported content is really illegal. If you are suspected of breaking the law, immediately prepare a professional application for administrative punishment relief.
3. If the industrial and commercial personnel ask the merchants for relevant materials, such as order transaction records and business licenses, etc. Don't rush to prepare the materials. By asking the lawyers of commercial law, it is suggested that someone find out what evidence the industrial and commercial bureau has before responding to the lawsuit. Therefore, when you go for the first time, you must not take all the materials with you. When the industrial and commercial bureau wants to retrieve the background of the product page, it can refuse it on the grounds that it involves company secrets.
4. After knowing the relevant matters, you can ask the industry and commerce whether it can be handled through consultation. The attitude of asking must be good, show the industry and commerce that you have the determination to make positive corrections, ask the industry and commerce bureau for the contact information of the complainant, and strive to solve this matter through consultation. Under normal circumstances, the Chamber of Commerce and Industry agrees to negotiate.
5. When negotiating with the other party, you can negotiate to ask the other party to withdraw the lawsuit and ask the other party to write a letter of commitment to withdraw the lawsuit. The general lawyer of commercial law emphasizes to remind you that you should not admit that you are illegal in the letter of commitment, and the prohibited words should be as vague as possible.
Legal basis: Article 55 of the Advertising Law of People's Republic of China (PRC) violates the provisions of this law and publishes false advertisements. The market supervision and management department shall order it to stop advertising, order advertisers to eliminate the influence within the corresponding scope, and impose a fine of more than three times and less than five times the advertising cost. If the advertising expenses cannot be calculated or are obviously low, a fine of more than 200,000 yuan/kloc-0,000 yuan shall be imposed. If there are more than three illegal acts or other serious circumstances within two years, a fine of five to ten times the advertising expenses shall be imposed. If the advertising expenses cannot be calculated or are obviously low, a fine of not less than 1 million yuan but not more than 2 million yuan may be imposed, the business license may be revoked, and the advertising examination authority shall revoke the approval document for advertising examination, and its application for advertising examination shall not be accepted within one year.
If a medical institution commits an illegal act mentioned in the preceding paragraph, and the circumstances are serious, the administrative department of health may revoke the medical institution's diagnosis and treatment subjects or practice license, in addition to being punished by the market supervision and management department in accordance with this law.
Advertising agents and publishers who design, produce, act as agents and publish advertisements knowing or should know that advertisements are false shall be confiscated by the market supervision and management department, and shall be fined between three times and five times the advertising expenses. If the advertising expenses cannot be calculated or are obviously low, a fine of more than 200,000 yuan/kloc-0,000 yuan shall be imposed. If there are more than three illegal acts or other serious circumstances within two years, a fine of not less than five times but not more than ten times the advertising expenses shall be imposed. If the advertising expenses cannot be calculated or are obviously low, a fine of not less than one million yuan but not more than two million yuan shall be imposed, and the relevant departments may suspend the advertising business and revoke the business license.
Advertisers, advertising agents and publishers who commit the acts specified in the first and third paragraphs of this article, which constitute a crime, shall be investigated for criminal responsibility according to law.