1, the appraisal department is different.
Well-known trademarks are recognized by the Trademark Office of the State Administration for Industry and Commerce according to the application of enterprises, which are widely known to the public and enjoy a high reputation in China. Well-known trademarks generally refer to well-known trademarks recognized by provincial administrative departments for industry and commerce.
2. The appraisal standards are different.
Well-known trademarks must be widely known to the public and enjoy a high reputation, while well-known trademarks only need to meet the awareness of the relevant public in this province or local (city).
3, the scope of protection is different
Well-known trademarks can not only be protected in different degrees across categories, but also be protected by trademark offices and judicial departments according to different departments. The scope and degree of protection of well-known trademarks are obviously smaller than those of well-known trademarks.
4. The propaganda function is different.
The Trademark Law clearly stipulates that producers and operators shall not use the word "well-known trademark" in commodities, commodity packages or containers, or in commercial activities such as advertisements and exhibitions. The recognized famous trademarks can be used in commodities and their packaging, decoration, instructions and business promotion.
5. The requirements for trademark registration are different.
Well-known trademarks can be registered trademarks or unregistered trademarks, and famous trademarks must be registered trademarks.
Extended data:
The concept of well-known trademark:
Well-known trademark is a trademark type officially recognized by the Trademark Office of the State Administration for Industry and Commerce of China according to the application of enterprises. It is widely known to the public and enjoys a high reputation in China. The protection of well-known trademarks is not limited to the same or similar goods or services. When applying for registration or using different or similar goods, registration shall not be granted and use shall be prohibited. Therefore, well-known trademarks are endowed with extensive exclusive rights.
Moreover, the company name and website domain name of enterprises holding "well-known trademarks" will be protected by laws different from ordinary trademarks. Up to now, there are 1624 trademarks recognized as "well-known trademarks" in China, of which 98 are foreign brands.
The concept of famous trademark:
Well-known trademarks in China refer to well-known trademark brands within a certain geographical scope (such as provincial regions). Most of them are used in the selection of honorary trademarks at the provincial and municipal levels in China, and often appear in local laws and regulations.
References:
Baidu encyclopedia-famous trademark
Baidu Encyclopedia-China Famous Trademark