How should young lawyers expand their business? Almost all young lawyers have thought about it, practiced it, and asked old lawyers how to develop their own case sources. A Japanese lawyer wrote a pamphlet outlining two main types of business development, namely horizontal development and vertical development. The horizontal development is mainly introduced by teachers, classmates, friends and relatives; Vertical development mainly depends on meeting customers' recommendations.
Horizontal development mainly depends on whether lawyers have good social relations and good social skills. This way is more traditional, which is very suitable for people with certain family background and good at it.
Young lawyers who are sociable are also one of the common ways for many lawyers to expand their business.
In the aspect of vertical development, it mainly depends on the recommendation of influential satisfied customers. There are two prerequisites: first, young lawyers must successfully find the first client; Second, young lawyers should pay great attention to the quality of handling cases, so that clients are satisfied or even very satisfied with the legal services provided by lawyers. The disadvantage is that you have to find the first client. This client is more influential and very satisfied with the lawyer's service, which is a bit like waiting for him.
From my work experience, the above methods are all traditional business development methods. I think online marketing is also a very suitable marketing method for young lawyers. It has many advantages that horizontal development and vertical development can't match: First, the scope of publicity is wide, and the Internet is a publicity platform that is not restricted by regions; Second, the cost is low, which is very suitable for lawyers who have just started, and even only need to prepare a computer, electricity and broadband fees; Third, online marketing can fully show the elegance of lawyers. You can show your successful cases, essays on handling cases, legal research results and so on to the parties online. Fourthly, the emerging Witkey.com lawyers will attract more clients to look for lawyer services on this website with a brand-new operation mode, so that clients can get better lawyer services with less money. With the continuous development of the Internet, its popularity and the increasing number of netizens, it will be inevitable for lawyers to expand their business on the Internet in the next 10 year, and it may even become the main business development space for young lawyers.