Conference marketing is an important part of marketing. Conference marketing is a marketing mode or way to creatively carry out marketing activities by means of conferences and using the principles and methods of marketing. It refers to the marketing mode of selling products through family service and product description by looking for specific customers.
The essence of conference marketing is to lock in and develop target customers, export corporate image and product knowledge to customers in an all-round way, and care and hide sales to intended customers as expert consultants.
The core of conference sales is to solve the trust problem of users through conferences, so that the products or brands of enterprises can penetrate into the hearts of consumers, so that consumers can know the brand, understand the brand, trust the brand and ultimately rely on the brand.
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The advantages and disadvantages of conference marketing are mainly reflected in the conference marketing itself, because conference marketing involves a wide range, including event marketing, event marketing, service marketing, database marketing and many other marketing categories, and the requirements are relatively high. Any operational error in any link will become a stumbling block to success, and conference marketing is a common practice of many marketers.
The advantage is that conference marketing accelerates the sales link and facilitates the turnover, which is the best way to directly generate sales profits. The disadvantage is that the quality of multi-functional marketing practitioners is connected with laws and regulations, which is a very important work and directly affects the smooth progress of sales and marketing!
The real significance of conference marketing lies in maximizing the objective comprehensive efficiency of the relationship between sales and channels, sales and markets, and sales and interests of all parties. It is an effective way for modern enterprises to respond to the market. Conference marketing is equivalent to an aircraft carrier under high technology, and its role in modern marketing can be imagined.
Cost marketing is the biggest problem in sales at present, and profit return is a relatively demanding phenomenon in this industry. Through understanding and practice, we can also learn from the conference marketing model of successful enterprises, analyze its advantages and disadvantages, and really make good use of conference marketing.
References:
Conference Marketing-Baidu Encyclopedia