Tik Tok's "Tik Tok Anchor Access Agreement" and its annex "Tik Tok Live Community Convention" stipulate the norms of live broadcast, and classify violations into two categories: A-level violations, B-level vulgarity and malice, and third-level violations.
Among them, serious first-level violations will lead to the anchor's permanent ban or title, and second-level and third-level violations will be warned, suspended or banned (1 day to a week).
The severity and frequency of violations will affect the final punishment result. Under normal circumstances, accounts with minor violations will be automatically unsealed in about 7 days, depending on the situation. Accounts that violate the rules seriously may be banned 180 days or 360 days.
What happened when the live broadcast room was blocked?
1. was blocked because you had some forbidden words during the live broadcast. Most anchors don't know, because they are embarrassed to explain these taboos when Tik Tok is broadcast live.
For example, I broadcast live today, not selling goods. I'm here to promote the brand and make a reputation. I owe you dozens of dollars today. My purpose is simple, that is, I hope you will give me a favorable comment after receiving my goods. Note: It is absolutely illegal to praise this.
2. Suspected of inducing behavior. Low price, spike, discount, priority delivery, lottery and other commitments.
For example, in the live broadcast, only by clicking on the friends you care about today can you get the lottery benefits in the live broadcast room. In order to gain audience interaction, it is illegal to set interest commitments.
Another possibility is that they didn't violate the rules, but they were banned. This unreasonable prohibition also exists. (You can check from the copy to make sure there is no violation) You can feedback to the platform to apply for manual customer service. If the platform finds out the reason, it will be unsealed again.
PS: However, there are still relatively few bans for no reason, so we still need to know about the illegal regulations in the live broadcast room when we start broadcasting, in case of stepping on thunder.
How to deal with it properly after being warned?
Application for unblocking: If you find that your account has been blocked, you can log in to the blocked account again, and the system will automatically pop up the blocked complaint portal, where you can feedback your problems to the official.
Remember: this is everyone's opportunity, so fill it out carefully.
Avoid over-commitment, ensure that the gifts, coupons, reduction and exemption amount and activity intensity given to members are clearly stated, and the corresponding commitments can be fulfilled.
For some health care and beauty products, seek publicity in real time to avoid exaggeration, efficacy and false publicity basis.
legal ground
Penalties related to selling/promoting counterfeit goods are included in the Management Rules for Business Violations, Tik Tok Shopping Cart Commodity Sharing Community Specification, Live Broadcasting Platform Commodity Sharing Community Specification and Tik Tok Commodity Sharing User Credit Management Measures, including but not limited to the following ways:
Business violation handling method
Every time there is a violation, the cumulative violation score is B3; If the circumstances are serious, especially serious, the cumulative violation score is B 12 for each violation. Tik Tok platform has the right to deduct all deposits and illegal payments, close the product order and never cooperate.
Ways to deal with talent violations
Interrupt broadcasting in violation of regulations;
When the content is suspected of violating the rules, the live broadcast can be interrupted, the broadcast can be banned, and even the live broadcast function can be permanently banned;
Goods in the live broadcast room will be banned.
Forty-second "People's Republic of China (PRC) Public Security Management Punishment Law"
One of the following acts shall be detained for not more than five days or fined not more than five hundred yuan; If the circumstances are serious, they shall be detained for more than five days and less than ten days, and may be fined up to five hundred yuan:
(1) writing threatening letters or threatening the personal safety of others by other means;
(2) publicly insulting others or fabricating facts to slander others;
(3) fabricating facts, falsely accusing and framing others, and attempting to subject others to criminal investigation or public security administration punishment;
(4) Threatening, insulting, beating or retaliating against witnesses and their close relatives;
(5) sending obscene, insulting, intimidating or other information for many times to interfere with the normal life of others;
(six) voyeurism, sneak shots, eavesdropping, spreading the privacy of others.