20 18, 18, on February 25th, Li released the first vibrato video, the video content was about "how to prevent the inheritance from being maliciously passed on". At that time, he didn't prepare too much, so he appeared at will and summarized the legal content into a jingle.
Fortunately, Li once worked as a legal program host on a local TV station for three years. His camera sense is very good, and he got some attention unexpectedly. "Lawyer Li" rose by 30,000 yuan a week.
Since then, Li began to share new judicial interpretations and legal cases from time to time. However, for a long time, he didn't consciously operate the account. It was not until May this year that he completed the identity authentication of the account lawyer, and seriously studied the short video operation with the team.
Since May, the reputation of lawyer Li has been rising rapidly. In just half a year, the number of fans soared from 72,000 to 9.34 million, and the number of videos played in the hottest issue exceeded 40 million.
Li and the team have made different content strategies for the change of fan order:
Before 3 million fans, the increment mainly depended on knowledge sharing, and the content was mainly legal services, including workers' rights protection and housing inheritance disputes.
When the number of fans reaches 5-8 million, under the basic framework of law, cut into social hotspots and comment on hot topics. The principle is to follow social knowledge and increase humor as much as possible, so that the audience will accept it more easily.
After 8 million fans, it is more about personal style, such as plot and daily life. All of them are integrated into the content and close the distance with the audience.
Li said that he personally felt that in the past two years, more and more attention has been paid to knowledge sharing content, and the traffic has been constantly tilting. Platform staff will give some suggestions on content and operation from time to time.