2. Cross-border e-commerce new products must be carefully excluded from the risk of trademark infringement.
This move is not to admit infringement, but to minimize the possible amount of compensation.
Since transnational trademark litigation is in the United States, the lawyers hired must be local lawyers with American practice qualifications. Generally speaking, the following principles should be followed: it is best for lawyers to have offices where brand companies file lawsuits; Lawyers are proficient in intellectual property litigation and have corresponding technical background; Lawyers know the language and culture of China or legal assistants with corresponding skills; Lawyer's practice experience has represented China Company in American litigation.
Before the judgment of intellectual property litigation in the United States, both the original defendant and the defendant can seek mediation. Judging from the actual situation, most cases have been settled before the judgment. For China Merchants, due to the high litigation cost, the strategy that most cases are in line with commercial interests is still mediation as soon as possible. The tedious and lengthy intellectual property litigation procedure not only costs both parties money, but also consumes a lot of time and energy, which makes it impossible to concentrate on normal production and business activities. Therefore, it will save a lot of money to formulate short, medium and long-term mediation strategies and reach a mediation plan as soon as possible to ensure the effective operation of the funds in PayPal account, which is also the greatest protection for its own commercial interests.
The awareness of intellectual property protection of domestic small and medium-sized enterprises is still very weak, especially foreign trade enterprises. They should enhance their awareness of intellectual property protection, learn relevant foreign laws, and learn to protect their rights and interests by law while ensuring that they do not violate the law. If there is infringement, we can adopt the way of signing a lawyer in a group to reduce the litigation cost. For more information about trademark intellectual property rights, please know 32 1 E-commerce Institute.
Otherwise, before the cross-border e-commerce has just transformed, it will encounter intellectual property infringement and take the lead.
As the saying goes, intellectual property rights should be done well, and cross-border e-commerce is less troublesome.
Figure: 32 1 How can cross-border e-commerce in Bian Xiao effectively protect their trademarks?