This seems to be a grand proposition, but I want to start with two recent fake news. These two fake news make the press feel uneasy: one is "paper steamed stuffed bun" and the other is "the most vicious stepmother in the world". These are just two extreme examples. The popular network culture makes many events difficult to distinguish between true and false, and what is even more worrying is that the values of the public have deviated. In a series of vicious hype and spoofs, there are fewer and fewer things worthy of awe and seriousness. Even in the relatively traditional mainstream media, such a phenomenon has begun to appear-the social responsibility of the media and its ability to guide public opinion and value orientation have weakened.
In the period of social transformation, the diversity of values is a normal phenomenon, and the popularity of modern technologies such as the Internet has intensified the collision of such diverse values. However, social progress is always inseparable from the guidance and support of mainstream values, and at this time, the responsibility of the media is particularly important. The author wants to illustrate this proposition with the practice of the news center of Jiangsu Radio and Television General Station.
Social value
Keeping up with the pace of social development and paying close attention to social development and progress, the social values advocated by the media are fully reflected in the main melody news reports, and it is the social responsibility of the media to reflect these values. In recent years, the news center of Jiangsu Radio & Television General Station, through various practices, has used multiple news programs to sing the main theme from different angles, guided public opinion with positive value orientation, and its influence and reputation are increasing day by day.
As the first TV window for the authoritative release of major current affairs news in Jiangsu, jiangsu new space-time has always adhered to the position of "authoritative release, information manager and opinion leader" for five years, closely focused on the overall work of the party and the state in the program content, faithfully recorded and witnessed every step of building a well-off society in an all-round way in China and creating a new situation in Socialism with Chinese characteristics, and recorded the success and experience of Jiangsu in the new journey of "two firsts", striving to make the central task and significance of the provincial party committee and government great.
Facing the reality that some marginal people and events occupy a large number of pages in the media, what should the mainstream media do when these people and events are affecting the people and society? It is our inevitable choice to strengthen typical propaganda and give full play to its positive demonstration and guiding role. Since 2006, we have used a lot of space to report the "Star of Three Innovations", reflecting the advanced models emerging from all walks of life in Jiangsu: Wu Renbao, the leader of the new socialist countryside construction, not only created the miracle of "the first village in China" in Huaxi Village, but also wrote one legend after another in the rural history of * * * and China; Zhang Yunquan, who sits in the position of "Qingshui Yamen", has regarded letters and visits as a bridge and link between the party and the government and the people for 22 years, and is willing to be a brick on the "Lianxin Bridge"; Deng Jianjun studied hard, worked diligently and innovated constantly in his ordinary post, and grew from an ordinary young worker to an outstanding representative of knowledge-based industrial workers in the new period ... This series of reports was touching and inspiring, and won the praise of thousands of people in Jiangsu, which had a good demonstration and guiding role.
The theory of communication tells us that the mass media can influence the society's attitude and judgment on related issues by reporting or not reporting a certain issue, emphasizing a few issues and reporting a series of issues in different degrees according to the priority order. Therefore, it is undoubtedly an important way to guide the audience, mobilize the society and rebuild the social trust mechanism and value system through "agenda setting" and news event planning. Public opinion is the spiritual force to adjust social order. When we enter the information age, great and profound changes have taken place in the international and domestic environment, and unprecedented changes have taken place in the public opinion environment and public opinion structure, which makes the media public opinion guidance work face new opportunities and challenges. It should be the responsibility of responsible media to guide mainstream values, enhance the centripetal force of the whole society and reduce social disorder.
* * * Moral values.
The media advocates the moral value of public welfare action in the news with strong public opinion and a wide audience as the background.
Public morality is based on example, education, authority and leadership. Through positive example and caring action, it inherits moral values that have been tested for thousands of years. Six years ago, there was a "20-hour life" cross-sea bone marrow donor on both sides of the Taiwan Strait. From Hualien to Suzhou, the bone marrow of a Taiwan Province man was sent to Suzhou within 20 hours, and Chen Xia, a leukemia patient in Jiangsu, was successfully saved. Six years later, from Beijing to Taibei, Hangbin, also a Suzhou woman, donated hematopoietic stem cells for the treatment of compatriots in Taiwan Province Province. Jiangsu Radio and Television General Station, Suzhou Radio and Television General Station, Phoenix Satellite TV and Taiwan Province Dongsen TV Station cooperated again after six years, and * * * jointly launched "The Return of Life"-the whole live broadcast of bone marrow donated by the mainland on both sides of the Taiwan Strait. Jiangsu TV station devoted great efforts to the reports of these two "marrow donation events". Through the live broadcast of multi-column and multi-period, it aroused strong response from the audience, and many beautiful things were awakened and spawned in the hearts of the audience.
In the report of emergencies, the mainstream media should insist on publishing authoritative and moral information with a fair attitude. On March 29th, 2005, a liquid chlorine leakage accident occurred on Huai 'an Expressway. Our reporter rushed to the scene at the first time, reported the process of handling the accident by the provincial party committee and government, publicized the deeds of officers and soldiers and the masses to save lives, and gave full play to the role of mainstream media in maintaining social stability and reassuring people. Journalists in the new time and space always take the initiative to attack, rushing to the front line of emergencies, being with the truth and being with millions of viewers. Another main new column of Jiangsu Satellite TV, 1860 News Eye, has also made an exploration to highlight the characteristics of humanistic care from the perspective of caring for people's emotions. In April 2007, the column "Emotional Assistance" was launched. The team of journalists and the supporting group composed of women's Federation cadres, psychologists and lawyers behind them help the disadvantaged groups and lead the moral values. "1860 news eye" also launched public welfare activities around subsidizing poor students' enrollment. The media's emphasis on a topic will determine the audience's recognition of the importance of the topic. The continuation of "Year" is not only a news activity to help poor students, but also an insistence of the media itself, insisting on advocating public moral values through positive examples and humanistic care.
Another program of the news center, Another Yi Shuo, also gave full play to the service function of the media, and launched a special column, Solutions, to answer calls and letters from people, and to seek truth and solutions through interviews with reporters, which received enthusiastic response from the audience. "Another Yi Shuo" chooses the main color of happiness and happiness, and tries to avoid tragic, cruel, indecent and even bloody crimes, car accidents and suicide scenes. Even some problems are reported with rational questioning, rather than simple exposure. "One Say One" focuses on the most ordinary people. Strange Tales from a Lonely Studio, as the permanent content of the column, embodies the happiness and specialty of ordinary people. It is the news choice of "One Say One" and a new attempt to build public moral values to seriously explore the value, dignity and life highlights of ordinary people, show human feelings and build harmonious notes.
Jiangsu new space-time, 1860 News Eye and Another Easy Book reflect the guidance of Gong * *' s moral values, truth, goodness and beauty from different angles, which is of immeasurable positive significance to updating Gong * *' s life.
Individual value
"Three provinces is the way to cultivate one's morality. Thirty questions and answers are the way to forge a reputation. " This is the opening remarks of "Thirty Questions from Journalists" in the news center. The personal value of journalists advocated by the media has been vividly reflected in Thirty Questions of Journalists. For example:
I'm on the news?
"I am at the news scene!" Is the highest pursuit of all journalists. No matter how the concept keeps pace with the times, "posing afterwards" can't be elegant. "Agency news" (except "reappearance") and "fake news" have broken through the moral bottom line of news media.
Did I "repeat"?
The supervision report cannot be taken out of context and biased, and the supervision report should have the voices of both sides. It's not your fault that someone didn't give you an interview, it's your fault that you didn't give him a chance to refuse your interview (and put it on record)!
Did I "verify"?
There is no doubt that you are responsible for the authenticity of all materials (figures). The method is: verify and verify again, carefully and carefully.
Do I get paid?
You can't have any form of economic contact with the interviewee or the interviewee, which is not only the requirement of professional ethics, but also the iron discipline!
……
Under the background of various values conflicts, the requirements of Jiangsu Radio and Television News Center's "Thirty Questions" for journalists are undoubtedly fresh and rigorous. It protects journalists' personal growth requirements and urges them to be self-disciplined.
In addition to personal introspection, it is also an art for managers to guide and standardize journalists. Rules and regulations should be correctly implemented and implemented. Corresponding to the "Thirty Questions" is the Staff Manual: the code of conduct for news center staff, the top ten buzzwords in news centers, the top ten taboos in news centers, the program production process in news centers, and the regulations on the management of journalists appearing in news centers. ...
The Employee Handbook clarifies the responsibilities of the news program production process, and more importantly, it makes journalists mature in practice, and has relatively sound personal values and rational judgments on news.
The press will understand that sometimes there is a conflict between making movies and aid. The following example is the choice of "emotional assistance" reporters between ratings and the peaceful life of the parties involved in the incident.
A reporter of Emotional Assistance got a clue: a girl was raped by her father when she was young, and she had a double mentality towards her father and needed psychological counseling. At this time, if the reporter goes to make a movie while giving assistance, it will ruin the family. In order to protect the girl and her family, after inviting experts, the reporter himself went out silently. "We must be more inclined to the goodness of human nature between professional responsibility and moral conscience. Which is more important, the ratings of a day or a person's lifetime? Even if we want the most eye-catching theme! The judgment of this incident is not difficult for us at all. " Fortunately, at the moment of emphasizing judging news value by ratings, journalists' personal news literacy and personal value orientation show us the sense of responsibility of a mature journalist.
Media plays an increasingly important role in social development, which requires journalists to restrain their values under corresponding norms and moral constraints.