I think there are several points: I go to the street and the vegetable market to chat with famous local aunts every day, and I go to the square dance to hang out with them at night. Naturally, their aunts and grandmothers will think of you if they want to go to court. This is called starting with opinion leaders, marketing acquaintances and expanding the circle of contacts; Hire two people, put up small advertisements all over the street, and directly write "Lawyer X can do marriage, family, transportation, medical care, debt collection, criminal defense, litigation or lawyer X", which is called direct attack on users' pain points and advertising marketing; Go to the court and squat at the gate of the detention center every day. Give a business card to whoever comes in the door. It won't be long before the whole county knows about you. This is called precision marketing, lifebuoy marketing. If it is replaced by a law firm and judicial office opened by the local retired director of the judicial bureau and the president of the court, it will be fine if you are not afraid of the temple. This is called finding a big platform.
In fact, these things are also found in big cities, with the same principle and different forms.
The above answer comes from the course of Gaoyun Contract Six Training Camp.