Perhaps there is still a long way to go before the EV era comes completely. However, for Hechuang Automobile, it is the development track that must be followed in the future to make the automobile the most convenient hub for accessing the smart Internet of Things, linking various scenes such as smart travel, smart office, smart entertainment and smart life, and truly creating a convenient experience for users.
Undeniably, when the wave of the new four modernizations is sweeping the whole automobile industry, we are entering the era of "Internet of Everything", and everything will gain a new perceptual context. The deconstruction and reconstruction of data has brought great subversion to the present society. Then, in the context of technology-enabled cars, in order to create a unique and interesting intelligent mobile travel experience and realize the seamless connection between daily life and mobile travel, it has naturally become the bull's-eye that all car companies need to aim at at at this stage.
"In order to meet this change, combined with our consideration of the future, people, cars, life and other scenes, we further expanded our company name to jointly create intelligent technology." You will always feel a little puzzled about Hechuang Automobile's life experience, but for now, as Hechuang Automobile CEO Angelababy conveyed to the outside world. "We should not only do a good job in the car itself, but also hope to form a unique ecology by integrating all the resources we have, including the rich life scenes provided by shareholders, the support of diversified scientific and technological systems, and our own R&D investment and cooperative development, covering every corner of users' lives. This is our long-term vision. "
As we all know, under the rolling heat wave of new energy development, Hechuang's performance in the past two years is not outstanding in terms of sales volume. However, just when everyone suspected that Weilai Automobile, as one of the shareholders, would gradually regain its development focus and could not re-empower and create, Hechuang Automobile was facing the next challenge with a brand-new attitude from Hechuang 007 to Hechuang Z03, and made its debut at the Shanghai Auto Show today.
On the one hand, in order to continuously strengthen the construction and technical reserve of core technologies related to autonomous driving, Hechuang chose to sign an agreement with Shanghai Jiaotong University to set up an intelligent networked automobile joint R&D center to form a joint innovation highland in Industry-University-Research; It also reached strategic cooperation with intelligent chip company Horizon and intelligent driving system development company MAXIEYE. With their respective leading technologies in artificial intelligence and autonomous driving, * * * has explored and developed unique products with leading intelligent networking systems.
On the other hand, taking the strategic cooperation of EDG e-sports club with many supporters as an example, it is also the key to the continuous progress of Hechuang Automobile to form a deeper voice with the post-95 consumers who have gradually grown into the main market consumption.
Angelababy did admit to the outside world, "only from the joint creation Z03 released today, we actually accurately grasped the appearance of young people's cars and their expected functional points through this * * * creation and multi-level communication with them, which will be essentially different from our traditional car-making, with unilateral planning and thinking and insufficient communication with customers."
In short, looking at the whole of China, the iterative speed of the consumer industry is unprecedented, but it is also accompanied by various changes brought about by the increasingly diversified market. Looking at today's consumption trends, different trends reflect the open mentality of the China market and people's escalating consumption level. To some extent, consumption is not only an economic phenomenon, but also has rich cultural connotations.
This article comes from Che Tancai, the author of Yi Che Hao. The copyright belongs to the author. Please contact the author for any form of reprint. The content only represents the author's point of view and has nothing to do with the car reform.