Introduction: Old customer marketing, in short, is how to maintain customer relationship with emotion, so that customers feel warm, willing to be friends with enterprises, willing to spend again and introduce friends to buy. Here is what I bring to you: how to maintain customer relationship by sending text messages. I hope it helps you.
1, call the customer SMS:
Objective: Let customers know which sales consultant to contact and provide contact information!
Hello, Mr./Ms. xx! Thank you for your inquiry! Xx4S store sales consultant Xx is at your service wholeheartedly, and you are welcome to experience it in person! I wish you and your family good health and all the best!
2. Customer's message to the store:
Objective: To deepen customers' impression of sales consultants!
Hello, Mr./Ms. xx! Thank you for your love of xx brand! If you have any questions about xx models in the near future, please call at any time! Look forward to our deeper cooperation! I wish you and your family all the best and happiness every day! Xx sales consultant! (Note: When seeing off a passenger, pay attention to whether it is the driver or the passenger, and pay attention to the timing of sending text messages, so as to avoid distractions and disgust of driving customers! )
3, h, a customer message:
Goal: enhance customer attention!
Hello, Mr./Ms. xx! Thank you and your family for your attention to xx car model! If you have any questions in the near future, please feel free to call. Welcome to experience again!
4. Track the short messages of B-level and C-level customers:
Objective: Let customers know that some sales consultants still care about their car purchase, and customers will think of you when they buy a car!
Hello, Mr./Ms. xx! Excuse me, if you have a car purchase plan in the near future, please feel free to consult and experience the xx model in depth. I wish you and your family success in your work and career! (Note: For C-class customers, customers who have bought cars for more than half a year)
Hello, Mr./Ms. xx! If there are any preferential activities in xx in the near future, I will inform you as soon as possible. Welcome you and your family to come again! I wish you and your family all the best and happiness every day! (Note: Suitable for friendly customers, customers who care about their cars, or customers whose family members have different opinions and are difficult to make up their minds! Solve the indecisive mentality with policies! For class b customers)
5. SMS for large-scale promotional activities:
Objective: to collect customer information and achieve the effect of gathering customers to warm up!
In the hot summer, the large-scale promotion of xx4S store in August is about to begin. I hope this activity can give you a surprise! For details, please consult: 13xxxxxxx (note: this short message is a mass message, only to attract customers' attention, so it is not necessary to be too detailed, but the contact information should be emphasized).
6. Booking customer SMS:
Objective: to strengthen the confidence of customers in ordering a certain car!
Hello, Mr./Ms. xx! Thank you for your recognition and support of my work. I'll let you know as soon as your car arrives at the store. Please feel free to call me if you have any questions! * * * Looking forward to your car! (Note: It is more appropriate to send this message at 18: 00- 19: 00 when the customer comes home at night. )
7. SMS of failed customer:
Objective: To strengthen customers' cognition of xx brand and enhance brand awareness, and it is possible to develop customers who buy other vehicles into target potential customers!
Hello, Mr./Ms. xx! Congratulations on getting on the bus as you wish. Xx is also a very good car. If there are friends around you who are interested in this kind of car, please put in a good word and introduce me then! thank you
8. 12 hour delivery customer follow-up SMS:
Objective: To prolong the excitement period of customers and lay a good foundation for customer recommendation!
Hello, Mr./Ms. xx! Congratulations on getting on the bus as you wish and look forward to more pleasant cooperation in the future. If you have friends around you who are interested in xx cars, please put in a good word and introduce them! I will also give you an unexpected surprise! (Note: It is more appropriate to send this message at 18: 00- 19: 00 when the customer comes home at night. )
9. 24-hour SMS follow-up by the delivery customer:
Objective: To promote the customer's follow-up insurance or boutique business and strengthen the customer service relationship!
Hello, Mr./Ms. xx! Thank you for choosing xx model. If you have any questions about the operation or need other vehicle services, please feel free to contact me! I wish you and your family all the best!
10. Delivery customers send messages every month to thank them:
Objective: To promote the customer's follow-up insurance or boutique business and strengthen the customer service relationship!
Thank you for your long-term support for my work. Xx sends my brief greetings here: I wish you and your family all the best and happiness forever! Contact information:/kloc-0 13xxxxxxxx! (Note: This short message is suitable for mass sending, and a single customer can be prefixed with Mr./Ms. xx).
1 1, car care SMS:
Objective: To strengthen the relationship between customers!
Tips: There may be rain and snow in the next two days, so please pay attention when traveling! (Note: This short message is suitable for mass sending! )
12, may day, eleven groups send text messages:
Objective: To strengthen the relationship between customers!
May Day is coming, so you can go out and relax. I suggest you go back to the factory to check the car condition after a long trip, and bring my greetings: I wish you and your family a happy May Day and a good mood every day! (Note: This short message is suitable for mass sending! )
13, customer holiday greeting SMS:
Objective: To strengthen customer relationship and improve recommendation rate!
Mid-Autumn Festival full moon, homesickness! On this festive day, I send xx sincere wishes: I wish you and your family good health and success in your career! Keep in touch when you are free (note: this short message is suitable for mass sending! )
14. Birthday greetings from customers:
Objective: To strengthen customer relationship and improve recommendation rate!
Hello, Mr./Ms. xx! On the occasion of your birthday, I send my sincere greetings: Happy birthday! Wish you every year! Every year has today!
15, the order may be overdue. Greeting SMS:
Objective: Real-time tracking! Calm the customer's unsubscribe mood.
Hello, Mr./Ms. xx! Thank you for choosing xx car, because this car sells well, which may affect your car use plan! I apologize here. Of course, I will try my best to win your order! Let you pick up the car as soon as possible!
16, SMS greeting when the customer's vehicle has been allocated:
Objective: to give customers one? Reassuring? , to lay a good foundation for future delivery satisfaction!
Hello, Mr./Ms. xx! Congratulations, your car has been fully equipped, and it is estimated that you will arrive at the store in a week! You and your family will be informed to pick up the car! I wish you and your family good health and all the best!
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