What is the main content of the position of strategic account manager?

What is the main content of the position of strategic account manager?

1. Establish and improve the company's strategic management system. Packaging system, scheme, etc. Make the annual plan of the company's strategic management. Formulate the company's strategic management research work plan, procedures and methods. Internal information analysis of the organization. Organize the research work of the company's related industry information. Organize the formulation of group strategic planning. Guide the strategic planning of industrial companies and functional departments. To guide the formulation of annual business plans and budgets of industrial companies and functional departments. Organize strategic control work. Responsible for the daily work of strategic management. Through marketing activities and telemarketing, he is responsible for studying market trends, marketing concepts of packaging companies and "air strikes" strategic customers.

2. Stimulate their awareness of the company's products and services, collect sales leads and pass them on to the ground forces for follow-up sales operations; Customer relationship management, which is responsible for covering all levels of relationships within strategic customer organizations, establishing relationship diagrams and maintaining customer information on a regular basis; Specifically, from "sales leads" to "business opportunities", coordinate the sales execution of each business opportunity; And ultimately responsible for the overall business results of this strategic customer. Business Opportunity Management: A customer can generate multiple business opportunities, and each business opportunity involves one or more business lines of the company. This is an end-to-end sales process from business opportunity to transaction to order and delivery. In internal management, account managers need to have the ability of data analysis, copying tabulation and expense management. Customer file management: summarize all customer files and update them monthly.

3. All business depends on business planning, which requires rich experience in business operation, the ability to plan, and the ability to communicate and coordinate the amount. Develop, implement and review the customer's business plan. Annual agreement management: negotiation, signing and implementation of annual agreements. Summarize and analyze the expenses of all major customers and track the application, approval and reimbursement of expenses. According to the business development requirements, communicate and coordinate with the company's finance, distribution, consulting and other departments. Responsible for customer development and marketing tasks. Maintain existing customers, carry out follow-up services and establish business relations with new target customers. Responsible for the sales of corporate wealth management products, funds and other financial products. Combine the company's innovative services and products to provide differentiated financial services to customers.